Personalization is a craft rooted in who we are.
We pride ourselves in unearthing what makes each company unique and using the web as a tool to connect our clients to their audiences.
HERE ARE SOME TIPS AND TRICKS FOR OUR OWN TEAM! ALWAYS BE…
DOWN TO EARTH & FRIENDLY
Speak to new clients as if they are already your friends. Do not use overly flowery language, or
technical terms that are clearly not part of their vocabulary. If someone does not understand
something, kindly explain it and make sure they do not feel uncomfortable because of it.
POLITE & PATIENT
Many of our clients are not intimately familiar with the design process. When using words like
“moodboard,” for example, ask if they are familiar with that term.
Always be prepared to explain, and never lose patience if you need to explain something
Make sure people see your excitement about their project. Happy people make good work;
when we are excited to begin the client’s project, the client will feel more comfortable
handing their project over to us.
THE LOVE IS REAL
“As an entrepreneur, I can’t express how much stress was lifted off my shoulders just by knowing I had an expert team working on my brand, especially one that listens to my team’s input.”
CEO & Co-Founder, The Home Key
“My experience working with C&R has been one of the easiest, most communicative, and effortless experience I’ve had in my career. They are very professional, punctual, and responsive with everything from moodboards to revisions to overarching ideas.”
VP of Marketing, INTURN
“Not only is the team at C&R easy to work with, but the expertise they brought to the table helped our marketing exponentially.”
CEO, Sherr Equities
“Emily and team are extremely attuned to feedback, sensitive to the voice of our organization, and responsive at every stage of an iterative design process. They immediately became a go-to asset for our small team. Not only do we have a fresh look to our website and all our collateral, but we have a more articulate value proposition than ever.”
J. Tyler K. Wood
Managing Director, Global Business Development, CMT Association
“Ariel and Emily are true artists. They have a beautiful talent for listening to and coming together with their client to make sure every wish, vision, and curiosity is addressed and handled with the utmost and caring attention to detail. They are quick and clear in their communication, kind and supportive in their role, and I’m so happy to be in the midst of such a big and meaningful project with their guidance.”
“Craft & Root offers a truly seamless experience. Their professional communication and quick turnaround made it a pleasant process to be a part of, and I know that I can rely on them to work on my schedule when I need them most.”