Our Services
- Branding
- UI UX
- Web Design
- Illustration
- Animation
- Copywriting
- Art Direction
Our Philosophy
We understand that perception determines reality. How people view your brand defines who you are and informs what you do.
That’s why we take the time to understand your vision so that our team of creatives can transform your ideas into something real, something that can be shared, something that can be felt.
With care, we build brands, and together, we tell stories.
Casa Madrona
Branding | Art Direction | Hotel Collateral
Perfectly located in the Bay Area, Casa Madrona is the getaway that offers a convenient gateway to both city trips and adventures in nature. The hotel needed a branding facelift for their wellness features, as well as their spa. We created marketing materials and informative collateral across different divisions to satisfy their needs.
Maison Lejaby
UI UX | Web Design | E-Commerce Site | Copywriting
To introduce the longstanding French lingerie brand MAISONLEJABY to an American market, we created a fully interactive ecommerce website from scratch. Including branding guidelines, copywriting, digital media marketing assets, and aesthetic styling, we helped MAISONLEJABY break into their newest market in a memorable way.
Barsys
Branding | Web Design | E-Commerce Site | Animation | Art Direction
Headquartered in New York, Barsys is revolutionizing the cocktail making experience. The smart automated bartender creator needed a website redesign, photography, a logo, marketing materials, newsletters and more.
The innovative tool also needed to design an interactive and easy-to-use mobile application. So, we got to mixing.
As an entrepreneur, I can’t express how much stress was lifted off my shoulders just by knowing I had an expert team working on my brand, especially one that listens to my team’s input.
My experience working with C&R has been one of the easiest, most communicative, and effortless experiences I’ve had in my career. They are very professional, punctual, and responsive with everything from moodboards to revisions to overarching ideas.
Not only is the team at C&R easy to work with, but the expertise they brought to the table helped our marketing exponentially.
As a marketing consultant, I think of Craft & Root as my secret weapon. They are my agency of choice as their creative process is thorough and efficient, their design work is beautiful, and their team is always a pleasure to work with.
