Craft & Root was born when two best friends, Ariel and Emily, decided to take their love for design, art and branding and create a global studio.

Craft & Root is industry agnostic, transforming brands in all disciplines to help tell stories and connect audiences.

Our Services

  • Branding
  • UI UX
  • Web Design
  • Illustration
  • Animation
  • Copywriting
  • Art Direction

Our Approach

It all begins with “Why?” We take the time to understand your needs before we move to the drawing board.

As a team of creatives and strategic thinkers, we offer concepts and walk you through the decision-making process. After all, your brand is like your baby. And whether it is being born or growing up, we are here to help shape its future.

Following communication comes execution, where we purposefully and carefully transform the vision into reality (and modify as required).


With locations in Tel Aviv and New York City, Craft & Root is a nonstop studio - working across time zones and between cultures to produce and satisfy clients around the world.

New York 08:12 am

Tel Aviv 03:12 pm

Our Founders

Emily Nhaissi

Co-Founder | Business
New York

Ariel Taub

Co-Founder | Creative Director
Tel Aviv

Headlines and Bylines