Every project begins with you. Understanding your vision is our first priority, every time.

We transform brands and connect audiences through visual storytelling. With locations in both New York City and Tel Aviv, Craft & Root is a nonstop studio — working across time zones and cultures to satisfy clients and customers around the world.


BrandingWebsite DesignIllustrationAnimationPhotographyCopywritingLogo DesignPackagingPrint CollateralandDigital Media Assets


FashionLifestyleHospitalityFood & BeverageTechCorporateandEducation

More than Branding

Propel your brand and kickstart your engagement. Our team of strategic and creative thinkers are here to lead you in a collective think tank in order to get to the root of your brand.

Our work leads clients to realize that branding is more than just the creation of visuals and a namesake — it’s the constant creation, communication, and research-driven output. In this highly saturated digital landscape, we know each and every piece of collateral is vital to your success.

At Craft & Root, we work with you to ensure you get the highest return on your investment for your marketing and PR efforts.

C&R is an invaluable partner to our team. We’re able to bring them loosely defined, complex processes and they systematically formalize it into something both useful and beautiful. Building a financial services business means much of what we do is highly abstract with little physical analog. C&R is able to bring meaning and order to the interactive representations of these abstract concepts all the same. They love what they do and it shows.

Luke Hoersten / CEO, Bitnomial

Craft & Root is one of the finest partners I’ve ever had the pleasure of working with. Their work sparkles; it’s greater than the sum of its parts. Whether it’s a website or sales collateral, data visualizations or a sales report, the impact is transformative. They are a true creative partner, extremely professional, and work at a pace and with the rhythms to match the demands of an aggressively growing business. They have such a lived-in sense of the brand, they are like an in-house team.

Christina Yu / VP Marketing, Mursion

My experience working with C&R has been one of the easiest, most communicative, and effortless experiences I’ve had in my career. They are very professional, punctual, and responsive with everything from moodboards to revisions to overarching ideas.

Courtney Montgomery / Head of Marketing, INTURN

Emily and team are extremely attuned to feedback, sensitive to the voice of our organization, and responsive at every stage of an iterative design process. They immediately became a go-to asset for our small team. Not only do we have a fresh look to our website and all our collateral, but we have a more articulate value proposition than ever.

Tyler Wood / Global Business Development, CMT Association

Ariel and the team were dedicated to bringing my vision to life. From moodboarding to photoshoot day, I felt confident and comfortable that I was in capable hands. I knew the team wouldn’t stop until I felt the work was perfect.

Abigail Youdim / Founder, Ya Jewelry

What Our Clients Say