Craft & Root was born when two best friends, Ariel and Emily, decided to take their love for design, art and branding and create a global studio.
Their interdisciplinary backgrounds of Visual Communication, Photography, Sociology and Textile and Surface Design blend together to form a unique approach that shines through every project.
Craft & Root is industry agnostic, transforming brands in all disciplines to help tell stories and connect audiences.
- UI UX
- Web Design
- Art Direction
It all begins with “Why?” We take the time to understand your needs before we move to the drawing board.
As a team of creatives and strategic thinkers, we offer concepts and walk you through the decision-making process. After all, your brand is like your baby. And whether it is being born or growing up, we are here to help shape its future.
Following communication comes execution, where we purposefully and carefully transform the vision into reality (and modify as required).
New York 09:25 am
Tel Aviv 04:25 pm
Co-Founder | Business
Co-Founder | Creative Director
Emily and team are extremely attuned to feedback, sensitive to the voice of our organization, and responsive at every stage of an iterative design process. They immediately became a go-to asset for our small team. Not only do we have a fresh look to our website and all our collateral, but we have a more articulate value proposition than ever.
Ariel and Emily are true artists. They have a beautiful talent for listening to and coming together with their client to make sure every wish, vision, and curiosity is addressed and handled with the utmost and caring attention to detail. They are quick and clear in their communication, kind and supportive in their role, and I’m so happy to be in the midst of such a big and meaningful project with their guidance.
Craft & Root offers a truly seamless experience. Their professional communication and quick turnaround made it a pleasant process to be a part of, and I know that I can rely on them to work on my schedule when I need them most.