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Author Archive for: "Daniella Soloway"
Home » Archives for Daniella Soloway
10316
 The Marriage of Design and Technology: How to Keep Up
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By Daniella Soloway
In Branding, Design
Posted February 13, 2019

The Marriage of Design and Technology: How to Keep Up

Science is an art and art is a science, so when it comes to design and technology, the two complement one another and propel each other forward. In particular, graphic design fundamentally merges [...]

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10313
 Before & After: CPEX Case Study
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By Daniella Soloway
In Branding, Design, Marketing
Posted February 6, 2019

Before & After: CPEX Case Study

CPEX Real Estate is a highly specialized and dedicated real estate brokerage firm that focuses their business in the Northeastern United States. The firm came to Craft & Root with the vision [...]

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10266
 Why Branding is Essential to Marketing
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By Daniella Soloway
In Branding, Business, Marketing
Posted January 8, 2019

Why Branding is Essential to Marketing

What’s the difference between branding and marketing? While the two go hand in hand and work together to create a memorable and successful business, there are nuances between them that are worth [...]

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10231
 2019 Design Trends
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By Daniella Soloway
In Branding, Design
Posted December 20, 2018

2019 Design Trends

Design is predictive, design is adaptive, and design is transformative. With each passing year, change across industries occurs and forecasters take a look at the way tides are turning to predict [...]

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10184
 What Your Business Can Learn From Beauty Brands
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By Daniella Soloway
In Branding, Business, Marketing
Posted November 26, 2018

What Your Business Can Learn From Beauty Brands

For any business looking to last and connect emotionally with their consumers, the beauty industry is a great place to look for inspiration. According to Inkwood Research, the global beauty [...]

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10101
 Does the Design Industry Lack Diversity?
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By Daniella Soloway
In Business, Design
Posted October 29, 2018

Does the Design Industry Lack Diversity?

As an industry that works to both create for society and listen to its audience for feedback, designers should represent the diversity of our world. However, according to the Design Census 2017, [...]

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10071
 The Traits of Good Leaders
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By Daniella Soloway
In Business
Posted October 9, 2018

The Traits of Good Leaders

On average, Americans spend 34.5 hours a week working. If you’re not your own boss, chances are, you have one, which means that your boss has a lot of power in affecting your feelings about your [...]

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10064
 Designer Spotlight: A Q&A With Steph Novak
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By Daniella Soloway
In Design
Posted September 20, 2018

Designer Spotlight: A Q&A With Steph Novak

We ran our first #CraftandRootContest and designers from all over the world answered our call! We are excited to present the winning selection from Steph Novak.  Her inspiring business card [...]

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10036
 Female Entrepreneurship: A Q&A With Our Co-Founder
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By Daniella Soloway
In Business
Posted September 13, 2018

Female Entrepreneurship: A Q&A With Our Co-Founder

Did you know that in the past year, more women started businesses than men? Of the 20,000 companies that SCORE surveyed, 47% of them were founded by women compared to the 44% started by men. We [...]

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9989
 Rebranding: Do’s and Dont’s
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By Daniella Soloway
In Branding, Business, Marketing
Posted September 12, 2018

Rebranding: Do’s and Dont’s

As time progresses and trends shift, businesses need to adapt to changing environments. On average, corporate businesses rebrand themselves every seven to ten years, and there are a variety of [...]

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