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For any business looking to last and connect emotionally with their consumers, the beauty industry is a great place to look for inspiration. According to Inkwood Research, the global beauty [...]

As an industry that works to both create for society and listen to its audience for feedback, designers should represent the diversity of our world. However, according to the Design Census 2017, [...]

On average, Americans spend 34.5 hours a week working. If you’re not your own boss, chances are, you have one, which means that your boss has a lot of power in affecting your feelings about your [...]

We ran our first #CraftandRootContest and designers from all over the world answered our call! We are excited to present the winning selection from Steph Novak.  Her inspiring business card [...]

Did you know that in the past year, more women started businesses than men? Of the 20,000 companies that SCORE surveyed, 47% of them were founded by women compared to the 44% started by men. We [...]

As time progresses and trends shift, businesses need to adapt to changing environments. On average, corporate businesses rebrand themselves every seven to ten years, and there are a variety of [...]

Do you believe you can design your life in a similar fashion to how you would go about designing a logo? Well, maybe it’s not the exact same thing, but in terms of process and mindset, we’ve [...]

Update: DEADLINE EXTENDED –  Contest Closes September 5, 2018. Are you ready to put your design skills to the test? Because we’re ready to see what you’ve got! The Craft & Root Cards [...]

Workplaces, like people, come in all shapes and sizes, and quality seems to trump quantity every time. When starting a business, you obviously want to keep overhead costs as low as possible, but [...]

“As the Internet of things advances, the very notion of a clear dividing line between reality and virtual reality becomes blurred, sometimes in creative ways.” – Geoff Mulgan [...]