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Science is an art and art is a science, so when it comes to design and technology, the two complement one another and propel each other forward. In particular, graphic design fundamentally merges [...]

CPEX Real Estate is a highly specialized and dedicated real estate brokerage firm that focuses their business in the Northeastern United States. The firm came to Craft & Root with the vision [...]

What’s the difference between branding and marketing? While the two go hand in hand and work together to create a memorable and successful business, there are nuances between them that are worth [...]

Design is predictive, design is adaptive, and design is transformative. With each passing year, change across industries occurs and forecasters take a look at the way tides are turning to predict [...]

For any business looking to last and connect emotionally with their consumers, the beauty industry is a great place to look for inspiration. According to Inkwood Research, the global beauty [...]

As an industry that works to both create for society and listen to its audience for feedback, designers should represent the diversity of our world. However, according to the Design Census 2017, [...]

On average, Americans spend 34.5 hours a week working. If you’re not your own boss, chances are, you have one, which means that your boss has a lot of power in affecting your feelings about your [...]

We ran our first #CraftandRootContest and designers from all over the world answered our call! We are excited to present the winning selection from Steph Novak.  Her inspiring business card [...]

Did you know that in the past year, more women started businesses than men? Of the 20,000 companies that SCORE surveyed, 47% of them were founded by women compared to the 44% started by men. We [...]

As time progresses and trends shift, businesses need to adapt to changing environments. On average, corporate businesses rebrand themselves every seven to ten years, and there are a variety of [...]