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Is 3D Animation the Future? A Q&A with Lucas Zanotto 

Design

Is 3D Animation the Future? A Q&A with Lucas Zanotto  Is 3D Animation the Future? A Q&A with Lucas Zanotto 

Daniella Soloway

If you know anything about 3D animation, then you’ve likely come across the work of Lucas Zanotto. Lucas is a truly multidisciplinary artist; he’s a talented designer, animator and director. From starting a company to winning awards (including the Apple Design Award and a Golden Lion in Cannes), he’s amassed a wide following of intrigued fans, including our team […]

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Feelings: Can We Have Them in The Workplace?

Business

Feelings: Can We Have Them in The Workplace? Feelings: Can We Have Them in The Workplace?

Emily Nhaissi

Originally Published on Forbes There seems to be a well-perpetuated myth that when you enter the office, you should leave your feelings at the door. Work is not a place where you can have emotions. Instead, it is a place where you are expected to be productive and efficient. Being emotional is seemingly contrary to […]

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Why Women Matter in Branding

Branding, Business, Marketing

Why Women Matter in Branding Why Women Matter in Branding

Daniella Soloway

It’s always a good time to talk about the importance of women. So, to celebrate International Women’s Day, we take a look at how women influence marketing and branding worldwide. You’ve heard it before, the #futureisfemale, and as such, the list of reasons why women should be a priority for all businesses is constantly growing. […]

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Female Entrepreneurship: Uncovering CBD with Green Witch’s Founder

Branding, Business

Female Entrepreneurship: Uncovering CBD with Green Witch’s Founder Female Entrepreneurship: Uncovering CBD with Green Witch’s Founder

Daniella Soloway

In the United States alone, there are over 11 million female-owned companies (yep, Craft & Root is one of them)! In celebration of International Women’s Day, we connected with one of our very dear clients who is a fellow female-founder. Not too long ago, Leila Mafoud opened her CBD company, Green Witch, in New York […]

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The Marriage of Design and Technology: How to Keep Up

Branding, Design

The Marriage of Design and Technology: How to Keep Up The Marriage of Design and Technology: How to Keep Up

Daniella Soloway

Science is an art and art is a science, so when it comes to design and technology, the two complement one another and propel each other forward. In particular, graphic design fundamentally merges the two – technology and art – and these fields come together to help build brands, communicate with customers, and offer strategic […]

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Before & After: CPEX Case Study

Branding, Design, Marketing

Before & After: CPEX Case Study Before & After: CPEX Case Study

Daniella Soloway

CPEX Real Estate is a highly specialized and dedicated real estate brokerage firm that focuses their business in the Northeastern United States. The firm came to Craft & Root with the vision to entirely rebrand their business and redesign their out-of-date website to establish their positioning in the market as being ahead of the curve. […]

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Why It’s Time For Women In Creative Industries To Move The Needle

Business

Why It’s Time For Women In Creative Industries To Move The Needle Why It’s Time For Women In Creative Industries To Move The Needle

Emily Nhaissi

Originally Published on Forbes I was recently initiated into an invitation-only club for founders of agencies that offer services to startups. The idea is to have one founder from each category (branding, marketing, SEO, etc.) meet monthly and share ideas, insights and general knowledge that would help us all grow together. Excited, I walked into […]

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Why Branding is Essential to Marketing

Branding, Business, Marketing

Why Branding is Essential to Marketing Why Branding is Essential to Marketing

Daniella Soloway

What’s the difference between branding and marketing? While the two go hand in hand and work together to create a memorable and successful business, there are nuances between them that are worth noting. Branding is like the foundation of a house, and marketing is the real estate agent – the branding has to be in […]

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