It’s always a good time to talk about the importance of women. So, to celebrate International Women’s Day, we take a look at how women influence marketing and branding worldwide. You’ve heard it [...]

In the United States alone, there are over 11 million female-owned companies (yep, Craft & Root is one of them)! In celebration of International Women’s Day, we connected with one of our very [...]

Science is an art and art is a science, so when it comes to design and technology, the two complement one another and propel each other forward. In particular, graphic design fundamentally merges [...]

CPEX Real Estate is a highly specialized and dedicated real estate brokerage firm that focuses their business in the Northeastern United States. The firm came to Craft & Root with the vision [...]

Originally Published on Forbes I was recently initiated into an invitation-only club for founders of agencies that offer services to startups. The idea is to have one founder from each category [...]

What’s the difference between branding and marketing? While the two go hand in hand and work together to create a memorable and successful business, there are nuances between them that are worth [...]

Design is predictive, design is adaptive, and design is transformative. With each passing year, change across industries occurs and forecasters take a look at the way tides are turning to predict [...]

For any business looking to last and connect emotionally with their consumers, the beauty industry is a great place to look for inspiration. According to Inkwood Research, the global beauty [...]

As an industry that works to both create for society and listen to its audience for feedback, designers should represent the diversity of our world. However, according to the Design Census 2017, [...]

Originally Published on Forbes As a small team, any employee’s resignation can feel like a huge blow. Each person’s work and presence is crucial to the overall culture and functioning of the [...]