Our Blog

Branding⁠, Design

Spring is here, and new trends are blooming. Here’s a list of our favorites for you to try and incorporate this coming season:  Minimalism – We always say less is more and we stand by that in all aspects of life, and design. You can never go wrong with a minimal vibe. The minimalism trend […]

Branding⁠, Design

Purpose is the reason for which something is done, created, or simply exists. In the world of branding, purpose is the “why” behind your brand. Brand purpose is like salt to a recipe. It alone can season a dish, creating depth of flavor. It is often the first component—a layer of the foundation—and you’ll rarely […]

Design

If you know anything about 3D animation, then you’ve likely come across the work of Lucas Zanotto. Lucas is a truly multidisciplinary artist; he’s a talented designer, animator and director. From starting a company to winning awards (including the Apple Design Award and a Golden Lion in Cannes), he’s amassed a wide following of intrigued fans, including our team […]

Business

Originally Published on Forbes There seems to be a well-perpetuated myth that when you enter the office, you should leave your feelings at the door. Work is not a place where you can have emotions. Instead, it is a place where you are expected to be productive and efficient. Being emotional is seemingly contrary to […]

Branding⁠, Business⁠, Marketing

It’s always a good time to talk about the importance of women. So, to celebrate International Women’s Day, we take a look at how women influence marketing and branding worldwide. You’ve heard it before, the #futureisfemale, and as such, the list of reasons why women should be a priority for all businesses is constantly growing. […]

Branding⁠, Business

In the United States alone, there are over 11 million female-owned companies (yep, Craft & Root is one of them)! In celebration of International Women’s Day, we connected with one of our very dear clients who is a fellow female-founder. Not too long ago, Leila Mafoud opened her CBD company, Green Witch, in New York […]

Branding⁠, Design

Science is an art and art is a science, so when it comes to design and technology, the two complement one another and propel each other forward. In particular, graphic design fundamentally merges the two – technology and art – and these fields come together to help build brands, communicate with customers, and offer strategic […]

Branding⁠, Design⁠, Marketing

CPEX Real Estate is a highly specialized and dedicated real estate brokerage firm that focuses their business in the Northeastern United States. The firm came to Craft & Root with the vision to entirely rebrand their business and redesign their out-of-date website to establish their positioning in the market as being ahead of the curve. […]