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When writing website copy, with so many different elements to consider, it can be challenging to know where to start.  That’s why we’ve put together this comprehensive guide on everything you need to know about writing killer web copy.  We’ve included 12 rules that every User Experience researcher, writer, and designer follows so that you […]

Every year, as the holidays approach, we are inundated with messages about Black Friday and Cyber Monday. And for good reason — these are two of the busiest shopping days of the year.  According to NBC News, Black Friday raked in $8.9 billion in 2021, while Cyber Monday hit $10.7 billion. But how did the […]

The holidays are crucial for businesses, especially eCommerce and retail businesses. Many companies depend on the holiday season to generate up to 20% of their annual revenue.  According to the National Retail Federation: Historic Holiday Spending Due to the pandemic and the increased number of Americans spending more time at home, the U.S. economy saw […]

Branding⁠, Design

The holidays are a crucial time for eCommerce businesses. In 2018, online sales in the US reached almost $500 billion, and they are predicted to grow to over $740 billion by 2023. If you want a piece of the pie, you must make sure your products stand out from the competition. One way to do […]

When it comes to corporate giving, there are a few key reasons why businesses need to get involved. Corporate giving shows that your business is committed to social responsibility.  This, in turn, can help improve your brand image and make your business more attractive to prospective employees and customers. Moreover, corporate giving can also help […]

Business⁠, Marketing

As we head into an uncertain economic climate, it’s more important than ever to have a lean, mean marketing machine. But where do you start when it comes to trimming the fat?  In this blog post, we’ll take a look at some of the areas where you can make cuts without sacrificing results. Marketing during […]

Branding⁠, Business⁠, Marketing

You’ve created a brand strategy, and you know what you want your brand to achieve. But what about your brand’s personality?  Your brand’s personality is how your consumers will perceive and interact with your brand. It’s the human side of your business that consumers can connect with on an emotional level.  It takes into account […]

Business⁠, Education⁠, Marketing

A value ladder is a framework for how you organically increase the perceived value of your product or service — without having to raise your prices. In this guide, we’ll show you how to create a value ladder so that you can increase your leads, sales, and average order value. What is a Value Ladder? […]