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As a business owner, it’s important to understand the value of investing in User Experience (UX) and User Interface (UI) design. Here’s why: How Can I prioritize UX/UI for my business? If you’re a business owner with a limited budget and resources, it’s important to prioritize the UX/UI elements that will impact your customers the […]

Web design is constantly evolving; in 2023, it will be no different. Website trends for 2023 include immersive 3D experiences, immersive storytelling, micro-interactions, user personalization elements, dark mode designs, and more.  Simple Navigation Website navigation will become simpler, with more intuitive user interfaces designed to improve the overall user experience. Additionally, websites will be designed […]

In a world where consumers are constantly bombarded with advertising, it can be difficult to stand out from the crowd.  According to Ryan Holmes, Founder of Hootsuite, back in the ‘70s, the average consumer in the U.S. saw around 500 ads per day. That number has since increased by a factor of 10 to upward […]

Marketing in 2023 will be more customer-centric and user-driven than ever. AI, automation tools, and big data will continue to play a significant role in marketing strategies and customer engagement.

Business

2023 will be a big year for technological advances, with AI, machine learning, robotics, and blockchain leading the way. Healthcare will continue to adopt new technologies to improve patient care and efficiency. Telemedicine solutions will become more widespread and balanced with in-person appointments. Sustainability will also be a major focus, with businesses looking for ways […]

When writing website copy, with so many different elements to consider, it can be challenging to know where to start.  That’s why we’ve put together this comprehensive guide on everything you need to know about writing killer web copy.  We’ve included 12 rules that every User Experience researcher, writer, and designer follows so that you […]

Every year, as the holidays approach, we are inundated with messages about Black Friday and Cyber Monday. And for good reason — these are two of the busiest shopping days of the year.  According to NBC News, Black Friday raked in $8.9 billion in 2021, while Cyber Monday hit $10.7 billion. But how did the […]

The holidays are crucial for businesses, especially eCommerce and retail businesses. Many companies depend on the holiday season to generate up to 20% of their annual revenue.  According to the National Retail Federation: Historic Holiday Spending Due to the pandemic and the increased number of Americans spending more time at home, the U.S. economy saw […]