Sharing branding, design, and marketing concepts that connect and captivate.
Explore practical strategies and real-world inspiration across brand refreshes, identity development, SaaS marketing, and bespoke design solutions—contributing to results like a +255% jump in revenue or 15x client growth.
Whether you’re building a CPG brand, shaping a SaaS or tech website or product launch, or doing a brand refresh for a standout hotel or restaurant, Craft & Root delivers guidance grounded in human-centered design—from strategy to execution.
As an industry that works to both create for society and listen to its audience for feedback, designers should represent the diversity of our world. However, according to the Design Census 2017, 60.4% of the 13,000 people surveyed within the design industry are White/ Caucasian. The next largest demographic is Asian, coming in at a […]
As time progresses and trends shift, businesses need to adapt to changing environments. On average, corporate businesses rebrand themselves every seven to ten years, and there are a variety of factors which may spur the decision. The payoff for getting it right is real. A Lucidpress/Marq study found that consistent brand presentation can lift revenue […]
Design is predictive, design is adaptive, and design is transformative. With each passing year, change across industries occurs and forecasters take a look at the way tides are turning to predict what will come next. As we enter into 2019, we’ve researched and compiled a list of some of the most expected trends in graphic […]
We are thrilled to share our recent success with NCX and the team’s well-deserved recognition as the #1 Favorite Natural Website of 2023 by HubSpot. As a group, we poured countless hours into NCX’s branding and website design, and it is an honor to see our hard work pay off. As we reflect on this […]
Originally Published on Forbes As an entrepreneur who recently dealt with sexual harassment from a client, I came to realize that threats against my person are inherent threats against my business, too. In recent months, especially in the wake of the #MeToo movement, we have all learned that people don’t “look like” predators. Predatory behavior […]
