Our Blog

2019 Design Trends

Branding, Design

2019 Design Trends 2019 Design Trends

Daniella Soloway

Design is predictive, design is adaptive, and design is transformative. With each passing year, change across industries occurs and forecasters take a look at the way tides are turning to predict what will come next. As we enter into 2019, we’ve researched and compiled a list of some of the most expected trends in graphic […]

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What Your Business Can Learn From Beauty Brands

Branding, Business, Marketing

What Your Business Can Learn From Beauty Brands What Your Business Can Learn From Beauty Brands

Daniella Soloway

For any business looking to last and connect emotionally with their consumers, the beauty industry is a great place to look for inspiration. According to Inkwood Research, the global beauty market is predicted to grow from $432.7 billion in 2016 to $750 billion by 2024. With so many new beauty brands emerging and making a […]

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Does the Design Industry Lack Diversity?

Business, Design

Does the Design Industry Lack Diversity? Does the Design Industry Lack Diversity?

Daniella Soloway

As an industry that works to both create for society and listen to its audience for feedback, designers should represent the diversity of our world. However, according to the Design Census 2017, 60.4% of the 13,000 people surveyed within the design industry are White/ Caucasian. The next largest demographic is Asian, coming in at a […]

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Using Social Media For Recruitment And Retention

Business

Using Social Media For Recruitment And Retention Using Social Media For Recruitment And Retention

Emily Nhaissi

Originally Published on Forbes As a small team, any employee’s resignation can feel like a huge blow. Each person’s work and presence is crucial to the overall culture and functioning of the company. A small-business owner’s goal is to make sure that whatever internal turmoil occurs, the product and clients remain unaffected. Slipping into panic […]

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The Traits of Good Leaders

Business

The Traits of Good Leaders The Traits of Good Leaders

Daniella Soloway

On average, Americans spend 34.5 hours a week working. If you’re not your own boss, chances are, you have one, which means that your boss has a lot of power in affecting your feelings about your job. A lot of people don’t leave companies, they leave bosses. Well, they leave for many reasons that management […]

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Designer Spotlight: A Q&A With Steph Novak

Design

Designer Spotlight: A Q&A With Steph Novak Designer Spotlight: A Q&A With Steph Novak

Daniella Soloway

We ran our first #CraftandRootContest and designers from all over the world answered our call! We are excited to present the winning selection from Steph Novak.  Her inspiring business card design sparked curiosity to get to know her better, so we caught up and went behind the scenes with this Designer Spotlight Q&A. Enjoy! Q. […]

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Female Entrepreneurship: A Q&A With Our Co-Founder

Business

Female Entrepreneurship: A Q&A With Our Co-Founder Female Entrepreneurship: A Q&A With Our Co-Founder

Daniella Soloway

Did you know that in the past year, more women started businesses than men? Of the 20,000 companies that SCORE surveyed, 47% of them were founded by women compared to the 44% started by men. We took the time to interview one of our co-founders (and head of Business Development) Emily Nhaissi to find out […]

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Rebranding: Do’s and Dont’s

Branding, Business, Marketing

Rebranding: Do’s and Dont’s Rebranding: Do’s and Dont’s

Daniella Soloway

As time progresses and trends shift, businesses need to adapt to changing environments. On average, corporate businesses rebrand themselves every seven to ten years, and there are a variety of factors which may spur the decision. Let’s take a look at some of the most common reasons that companies may choose to rebrand: New product […]

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