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Why It’s Time For Women In Creative Industries To Move The Needle

Business

Why It’s Time For Women In Creative Industries To Move The Needle Why It’s Time For Women In Creative Industries To Move The Needle

Emily Nhaissi

Originally Published on Forbes I was recently initiated into an invitation-only club for founders of agencies that offer services to startups. The idea is to have one founder from each category (branding, marketing, SEO, etc.) meet monthly and share ideas, insights and general knowledge that would help us all grow together. Excited, I walked into […]

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Why Branding is Essential to Marketing

Branding, Business, Marketing

Why Branding is Essential to Marketing Why Branding is Essential to Marketing

Daniella Soloway

What’s the difference between branding and marketing? While the two go hand in hand and work together to create a memorable and successful business, there are nuances between them that are worth noting. Branding is like the foundation of a house, and marketing is the real estate agent – the branding has to be in […]

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2019 Design Trends

Branding, Design

2019 Design Trends 2019 Design Trends

Daniella Soloway

Design is predictive, design is adaptive, and design is transformative. With each passing year, change across industries occurs and forecasters take a look at the way tides are turning to predict what will come next. As we enter into 2019, we’ve researched and compiled a list of some of the most expected trends in graphic […]

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What Your Business Can Learn From Beauty Brands

Branding, Business, Marketing

What Your Business Can Learn From Beauty Brands What Your Business Can Learn From Beauty Brands

Daniella Soloway

For any business looking to last and connect emotionally with their consumers, the beauty industry is a great place to look for inspiration. According to Inkwood Research, the global beauty market is predicted to grow from $432.7 billion in 2016 to $750 billion by 2024. With so many new beauty brands emerging and making a […]

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Does the Design Industry Lack Diversity?

Business, Design

Does the Design Industry Lack Diversity? Does the Design Industry Lack Diversity?

Daniella Soloway

As an industry that works to both create for society and listen to its audience for feedback, designers should represent the diversity of our world. However, according to the Design Census 2017, 60.4% of the 13,000 people surveyed within the design industry are White/ Caucasian. The next largest demographic is Asian, coming in at a […]

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Using Social Media For Recruitment And Retention

Business

Using Social Media For Recruitment And Retention Using Social Media For Recruitment And Retention

Emily Nhaissi

Originally Published on Forbes As a small team, any employee’s resignation can feel like a huge blow. Each person’s work and presence is crucial to the overall culture and functioning of the company. A small-business owner’s goal is to make sure that whatever internal turmoil occurs, the product and clients remain unaffected. Slipping into panic […]

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The Traits of Good Leaders

Business

The Traits of Good Leaders The Traits of Good Leaders

Daniella Soloway

On average, Americans spend 34.5 hours a week working. If you’re not your own boss, chances are, you have one, which means that your boss has a lot of power in affecting your feelings about your job. A lot of people don’t leave companies, they leave bosses. Well, they leave for many reasons that management […]

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Designer Spotlight: A Q&A With Steph Novak

Design

Designer Spotlight: A Q&A With Steph Novak Designer Spotlight: A Q&A With Steph Novak

Daniella Soloway

We ran our first #CraftandRootContest and designers from all over the world answered our call! We are excited to present the winning selection from Steph Novak.  Her inspiring business card design sparked curiosity to get to know her better, so we caught up and went behind the scenes with this Designer Spotlight Q&A. Enjoy! Q. […]

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