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10 Quick Tips for Running a Lean Marketing Team During a Recession

Business, Marketing

10 Quick Tips for Running a Lean Marketing Team During a Recession 10 Quick Tips for Running a Lean Marketing Team During a Recession

June Moore

As we head into an uncertain economic climate, it’s more important than ever to have a lean, mean marketing machine. But where do you start when it comes to trimming the fat?  In this blog post, we’ll take a look at some of the areas where you can make cuts without sacrificing results. Marketing during […]

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How To Create An Irresistible Brand Personality

Branding, Business, Marketing

How To Create An Irresistible Brand Personality How To Create An Irresistible Brand Personality

June Moore

You’ve created a brand strategy, and you know what you want your brand to achieve. But what about your brand’s personality?  Your brand’s personality is how your consumers will perceive and interact with your brand. It’s the human side of your business that consumers can connect with on an emotional level.  It takes into account […]

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Increase the Value of your Product or Service in 6 Steps

Business, Education, Marketing

Increase the Value of your Product or Service in 6 Steps Increase the Value of your Product or Service in 6 Steps

June Moore

A value ladder is a framework for how you organically increase the perceived value of your product or service — without having to raise your prices. In this guide, we’ll show you how to create a value ladder so that you can increase your leads, sales, and average order value. What is a Value Ladder? […]

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The Ultimate Guide To Finding Your Brand’s Tone of Voice

Business, Education, Marketing

The Ultimate Guide To Finding Your Brand’s Tone of Voice The Ultimate Guide To Finding Your Brand’s Tone of Voice

June Moore

The tone of any piece of content can be analyzed along 4 dimensions: humor, formality, respectfulness, and enthusiasm. The choice of tone plays a vital role in the success of your content marketing strategy. Get it right, and you will engage your audience, build rapport, and come across as credible. Get it wrong, and you […]

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How to Create the Perfect Pitch Deck to Raise Capital

Business, Marketing

How to Create the Perfect Pitch Deck to Raise Capital How to Create the Perfect Pitch Deck to Raise Capital

June Moore

How do you make sure your startup stands out from the rest? The key is in your pitch deck. A pitch deck is a visual presentation that tells the story of your business’ potential. A pitch deck can be a powerful tool for raising capital. How do you create the perfect pitch deck? There’s no […]

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6 Health Tech Companies That Are Changing The Way We Access Care

Business, Lifestyle

6 Health Tech Companies That Are Changing The Way We Access Care 6 Health Tech Companies That Are Changing The Way We Access Care

June Moore

Technology is transforming how we access mental health care and wellness services. With the rise of telehealth, mobile apps, and wearables, patients can now receive care anywhere, anytime. This is especially beneficial for those who live in rural areas or who have limited access to healthcare providers. In addition, technology can help patients track their […]

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How to Write User-Friendly Web Content

Business, Education, Marketing

How to Write User-Friendly Web Content How to Write User-Friendly Web Content

June Moore

The goal of any website is to attract visitors and then convert them into customers or leads. But in order for a website to be effective, it needs to have well-written, user-friendly content. Unfortunately, many businesses make the mistake of thinking that as long as their website looks good, the content will take care of […]

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How to Define Your Target Audience Before You Write Web Content

Branding, Business, Marketing

How to Define Your Target Audience Before You Write Web Content How to Define Your Target Audience Before You Write Web Content

June Moore

It’s estimated that the average person is exposed to over 4,000 marketing messages per day. In order for your content to cut through the noise and reach your target audience, you need to have a clear understanding of who you’re writing for. In this blog post, we’ll give you some tips on how to define […]

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