Our Blog

The Ultimate Guide To Finding Your Brand’s Tone of Voice The Ultimate Guide To Finding Your Brand’s Tone of Voice
The tone of any piece of content can be analyzed along 4 dimensions: humor, formality, respectfulness, and enthusiasm. The choice of tone plays a vital role in the success of your content marketing strategy. Get it right, and you will engage your audience, build rapport, and come across as credible. Get it wrong, and you […]
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How to Create the Perfect Pitch Deck to Raise Capital How to Create the Perfect Pitch Deck to Raise Capital
How do you make sure your startup stands out from the rest? The key is in your pitch deck. A pitch deck is a visual presentation that tells the story of your business’ potential. A pitch deck can be a powerful tool for raising capital. How do you create the perfect pitch deck? There’s no […]
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6 Health Tech Companies That Are Changing The Way We Access Care 6 Health Tech Companies That Are Changing The Way We Access Care
Technology is transforming how we access mental health care and wellness services. With the rise of telehealth, mobile apps, and wearables, patients can now receive care anywhere, anytime. This is especially beneficial for those who live in rural areas or who have limited access to healthcare providers. In addition, technology can help patients track their […]
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How to Write User-Friendly Web Content How to Write User-Friendly Web Content
The goal of any website is to attract visitors and then convert them into customers or leads. But in order for a website to be effective, it needs to have well-written, user-friendly content. Unfortunately, many businesses make the mistake of thinking that as long as their website looks good, the content will take care of […]
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How to Define Your Target Audience Before You Write Web Content How to Define Your Target Audience Before You Write Web Content
It’s estimated that the average person is exposed to over 4,000 marketing messages per day. In order for your content to cut through the noise and reach your target audience, you need to have a clear understanding of who you’re writing for. In this blog post, we’ll give you some tips on how to define […]
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New Season, New Trends New Season, New Trends
Spring is here, and new trends are blooming. Here’s a list of our favorites for you to try and incorporate this coming season: Minimalism – We always say less is more and we stand by that in all aspects of life, and design. You can never go wrong with a minimal vibe. The minimalism trend […]
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Connecting to Your Brand’s Purpose Connecting to Your Brand’s Purpose
Purpose is the reason for which something is done, created, or simply exists. In the world of branding, purpose is the “why” behind your brand. Brand purpose is like salt to a recipe. It alone can season a dish, creating depth of flavor. It is often the first component—a layer of the foundation—and you’ll rarely […]
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Is 3D Animation the Future? A Q&A with Lucas Zanotto Is 3D Animation the Future? A Q&A with Lucas Zanotto
If you know anything about 3D animation, then you’ve likely come across the work of Lucas Zanotto. Lucas is a truly multidisciplinary artist; he’s a talented designer, animator and director. From starting a company to winning awards (including the Apple Design Award and a Golden Lion in Cannes), he’s amassed a wide following of intrigued fans, including our team […]
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