What Makes a Good Logo (And Why It’s Not the First Question to Ask)
A good logo starts with brand strategy, not aesthetics. Learn the 5 principles of an effective, lasting logo design.
Our Blog
Sharing branding, design, and marketing concepts that connect and captivate.
Explore practical strategies and real-world inspiration across brand refreshes, identity development, SaaS marketing, and bespoke design solutions—contributing to results like a +255% jump in revenue or 15x client growth.
Whether you’re building a CPG brand, shaping a SaaS or tech website or product launch, or doing a brand refresh for a standout hotel or restaurant, Craft & Root delivers guidance grounded in human-centered design—from strategy to execution.
Explore Categories
Brand Identity Design: 7 Signs You’re Getting It Right
A strong brand identity separates market leaders from the noise. Here are 7 signs yours is working.
What Is a Brand, And How Do You Build One From Scratch?
A brand is not your logo. Learn what a brand really is, its core components, and a 5-step framework to build one from scratch.
How to Build a Brand Strategy That Actually Guides Your Business
Build a brand strategy that guides every business decision, from positioning to pixels.
Why It’s Time For Women In Creative Industries To Move The Needle
Originally Published on Forbes I was recently initiated into an invitation-only club for founders of agencies that offer services to startups. The idea is to have one founder from each category (branding, marketing, SEO, etc.) meet monthly and share ideas, insights and general knowledge that would help us all grow together. Excited, I walked into […]
What An Agency Partnership Actually Looks Like
How a three-year branding agency partnership unfolds year by year: positioning, identity, brand governance, ROI.
Why Enterprise Sales Cycle Time Reduction Is Actually About Your Brand
A strong brand shortens your enterprise sales cycle by building trust before the first call.
Critical Brand Inputs for A High-Performing Website Design
Brand and website design fail as separate projects. See why an integrated, positioning-to-pixels approach drives conversion-aware growth.