Our Blog

Female Entrepreneurship: A Q&A With Our Co-Founder

Business

Female Entrepreneurship: A Q&A With Our Co-Founder Female Entrepreneurship: A Q&A With Our Co-Founder

Daniella Soloway

Did you know that in the past year, more women started businesses than men? Of the 20,000 companies that SCORE surveyed, 47% of them were founded by women compared to the 44% started by men. We took the time to interview one of our co-founders (and head of Business Development) Emily Nhaissi to find out […]

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Rebranding: Do’s and Dont’s

Branding, Business, Marketing

Rebranding: Do’s and Dont’s Rebranding: Do’s and Dont’s

Daniella Soloway

As time progresses and trends shift, businesses need to adapt to changing environments. On average, corporate businesses rebrand themselves every seven to ten years, and there are a variety of factors which may spur the decision. Let’s take a look at some of the most common reasons that companies may choose to rebrand: New product […]

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How Graphic Design Helps Us Design Our Lives

Business, Design, Lifestyle

How Graphic Design Helps Us Design Our Lives How Graphic Design Helps Us Design Our Lives

Daniella Soloway

Do you believe you can design your life in a similar fashion to how you would go about designing a logo? Well, maybe it’s not the exact same thing, but in terms of process and mindset, we’ve grown to apply a lot of design thinking towards our lives. When you apply your skills and training […]

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You Could Win: Enter Our Design Contest

Design

You Could Win: Enter Our Design Contest You Could Win: Enter Our Design Contest

Daniella Soloway

Update: DEADLINE EXTENDED –  Contest Closes September 5, 2018. Are you ready to put your design skills to the test? Because we’re ready to see what you’ve got! The Craft & Root Cards Contest (#CraftandRootContest) is now open, and it’s easy to enter. Winners announced on Monday, September 10. The ChallengeShowcase your skills by designing a […]

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Business

How To Drive Big Results with a Lean Team How To Drive Big Results with a Lean Team

Daniella Soloway

Workplaces, like people, come in all shapes and sizes, and quality seems to trump quantity every time. When starting a business, you obviously want to keep overhead costs as low as possible, but how do you grow and expand your clientele with only a few employees? It’s a lot like the “what came first: chicken […]

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Design, Lifestyle

Virtual Reality’s Implications for Designers Virtual Reality’s Implications for Designers

Daniella Soloway

“As the Internet of things advances, the very notion of a clear dividing line between reality and virtual reality becomes blurred, sometimes in creative ways.” – Geoff Mulgan Virtual reality is changing the way humans interact with one another, products, websites, and physical spaces. These days, the industry is growing so rapidly that by 2020, […]

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A Look at 2018’s Design Trends

Design, Marketing

A Look at 2018’s Design Trends A Look at 2018’s Design Trends

Daniella Soloway

We are more than mid-way through 2018…crazy how time flies! Before we make it to next year with new design trends, we wanted to take stock of current trends and how they shape our everyday lives, especially as we work with brands from every industry and thrive off of helping them make an impact. Products […]

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Hospitality Web Trends in 2018

Business, Design, Marketing

Hospitality Web Trends in 2018 Hospitality Web Trends in 2018

Daniella Soloway

With digital travel sales expected to hit more than $200 billion this year, your hotel’s website needs to stand out from the competition. And for those of you who may be thinking, “But most people book hotels through online travel agencies (OTAs) like booking.com and the like,” think again. According to SiteMinder’s Global Hotel Business […]

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