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Copywriters & Designers: Who Leads?

Business, Design, Marketing

Copywriters & Designers: Who Leads? Copywriters & Designers: Who Leads?

Daniella Soloway

Marketing and branding exist at the intersection of graphic design and copywriting. While the relationship between a graphic designer and a copywriter isn’t always perfect, their marriage can be conducive and even thrive with proper communication and collaboration. It truly thrives on the understanding that everyone has something to offer. Each person brings a skill […]

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Social Media and Society: To Build and To Brand

Branding, Marketing

Social Media and Society: To Build and To Brand Social Media and Society: To Build and To Brand

Daniella Soloway

It seems as though we’ve reached a point in society where social media defines the new normal. Whereas once human interactions and experiences drove social media posts, we’re now at a time where social media has become the sole purpose in defining why spaces and places may even exist in the first place. The medium […]

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To Animate or Not? That is the Question

Branding, Design

To Animate or Not? That is the Question To Animate or Not? That is the Question

Daniella Soloway

We like to move it, move it, but when do you know how much movement (aka animation) is too much for your brand’s website? The use of animation to enhance user experience is a clever tactic to employ, but functional design implies that it should be exactly that – functional. By ensuring your animation is […]

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How Video Calling Enables International Entrepreneurship

Business, Design

How Video Calling Enables International Entrepreneurship How Video Calling Enables International Entrepreneurship

Emily Nhaissi

Growing up, visiting my friends and family in Israel came with an overwhelming electricity of seeing each other for the first time in a long time. We would kiss and hug one another, then hold each other at arm’s length, reacquaint ourselves with each other’s faces, discovering new freckles and wrinkles, filling in the blanks […]

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Going Into Business With Your Best Friend: A Good Idea or Potential Problem?

Business

Going Into Business With Your Best Friend: A Good Idea or Potential Problem? Going Into Business With Your Best Friend: A Good Idea or Potential Problem?

Emily Nhaissi

Originally Published on Alley Watch: My best friend and I would lock ourselves in my tiny, yellow room in Brooklyn, sitting on my bed with a hundred pieces of paper around us, quietly and carefully plotting how we would launch our business. This was an exercise we had done several times during the course of […]

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Debunking the Myth That to Be Successful, You Must Be Mean

Business

Debunking the Myth That to Be Successful, You Must Be Mean Debunking the Myth That to Be Successful, You Must Be Mean

Emily Nhaissi

On a recent Tuesday, I opened my computer to find a message from a friend, Katherine, who I hadn’t spoken to in a while. The message read: “Hey Emily!! How are you?! It’s been forever! I have a question for you if you feel comfortable sharing, I am looking to start my own design business […]

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