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The Ultimate Holiday Guide: 3 Tips for Perfect Packaging

Branding, Design

The Ultimate Holiday Guide: 3 Tips for Perfect Packaging The Ultimate Holiday Guide: 3 Tips for Perfect Packaging

June Moore

The holidays are a crucial time for eCommerce businesses. In 2018, online sales in the US reached almost $500 billion, and they are predicted to grow to over $740 billion by 2023. If you want a piece of the pie, you must make sure your products stand out from the competition. One way to do […]

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How To Create An Irresistible Brand Personality

Branding, Business, Marketing

How To Create An Irresistible Brand Personality How To Create An Irresistible Brand Personality

June Moore

You’ve created a brand strategy, and you know what you want your brand to achieve. But what about your brand’s personality?  Your brand’s personality is how your consumers will perceive and interact with your brand. It’s the human side of your business that consumers can connect with on an emotional level.  It takes into account […]

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How to Define Your Target Audience Before You Write Web Content

Branding, Business, Marketing

How to Define Your Target Audience Before You Write Web Content How to Define Your Target Audience Before You Write Web Content

June Moore

It’s estimated that the average person is exposed to over 4,000 marketing messages per day. In order for your content to cut through the noise and reach your target audience, you need to have a clear understanding of who you’re writing for. In this blog post, we’ll give you some tips on how to define […]

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New Season, New Trends

Branding, Design

New Season, New Trends New Season, New Trends

Veronica Aminov

Spring is here, and new trends are blooming. Here’s a list of our favorites for you to try and incorporate this coming season:  Minimalism – We always say less is more and we stand by that in all aspects of life, and design. You can never go wrong with a minimal vibe. The minimalism trend […]

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Connecting to Your Brand’s Purpose

Branding, Design

Connecting to Your Brand’s Purpose Connecting to Your Brand’s Purpose

Veronica Aminov

Purpose is the reason for which something is done, created, or simply exists. In the world of branding, purpose is the “why” behind your brand. Brand purpose is like salt to a recipe. It alone can season a dish, creating depth of flavor. It is often the first component—a layer of the foundation—and you’ll rarely […]

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Why Women Matter in Branding

Branding, Business, Marketing

Why Women Matter in Branding Why Women Matter in Branding

Daniella Soloway

It’s always a good time to talk about the importance of women. So, to celebrate International Women’s Day, we take a look at how women influence marketing and branding worldwide. You’ve heard it before, the #futureisfemale, and as such, the list of reasons why women should be a priority for all businesses is constantly growing. […]

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Female Entrepreneurship: Uncovering CBD with Green Witch’s Founder

Branding, Business

Female Entrepreneurship: Uncovering CBD with Green Witch’s Founder Female Entrepreneurship: Uncovering CBD with Green Witch’s Founder

Daniella Soloway

In the United States alone, there are over 11 million female-owned companies (yep, Craft & Root is one of them)! In celebration of International Women’s Day, we connected with one of our very dear clients who is a fellow female-founder. Not too long ago, Leila Mafoud opened her CBD company, Green Witch, in New York […]

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The Marriage of Design and Technology: How to Keep Up

Branding, Design

The Marriage of Design and Technology: How to Keep Up The Marriage of Design and Technology: How to Keep Up

Daniella Soloway

Science is an art and art is a science, so when it comes to design and technology, the two complement one another and propel each other forward. In particular, graphic design fundamentally merges the two – technology and art – and these fields come together to help build brands, communicate with customers, and offer strategic […]

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