Our Blog

Neuroaesthetics and Design 

Branding, Design, Education

Neuroaesthetics and Design  Neuroaesthetics and Design 

Ella Batten

At the intersection of design and neuroscience lies the emerging field of Neuroaesthetics, which is often hailed as the science behind visual appeal.  Scientists are delving deeper into the unconscious effects of design elements such as colors, shapes, visual space, symmetry, and balance. As designers, we feel that understanding how these elements influence a potential […]

read more
10 Essential Graphic Design Tips for Branding

Branding, Design

10 Essential Graphic Design Tips for Branding 10 Essential Graphic Design Tips for Branding

Ella Batten

Imagine you are planning a birthday party for your best friend. You have the perfect guest list, the best location, their favorite foods, and a plan to surprise them. While all of these elements would make a good party, it’s important to pull it together. That’s where establishing the aesthetics come in. Like party decorations […]

read more
Behind the Scenes: Crafting NCX’s Award-Winning Website Design and Branding Strategy with the Craft & Root Team

Branding, Design

Behind the Scenes: Crafting NCX’s Award-Winning Website Design and Branding Strategy with the Craft & Root Team Behind the Scenes: Crafting NCX’s Award-Winning Website Design and Branding Strategy with the Craft & Root Team

Ella Batten

We are thrilled to share our recent success with NCX and the team’s well-deserved recognition as the #1 Favorite Natural Website of 2023 by HubSpot. As a group, we poured countless hours into NCX’s branding and website design, and it is an honor to see our hard work pay off. As we reflect on this […]

read more
Watch Out for these 2023 Web Design Trends

Branding, Design

Watch Out for these 2023 Web Design Trends Watch Out for these 2023 Web Design Trends

June Moore

Web design is constantly evolving; in 2023, it will be no different. Website trends for 2023 include immersive 3D experiences, immersive storytelling, micro-interactions, user personalization elements, dark mode designs, and more.  Simple Navigation Website navigation will become simpler, with more intuitive user interfaces designed to improve the overall user experience. Additionally, websites will be designed […]

read more
Elements That Will Make or Break Your Website Engagement

Branding, Design

Elements That Will Make or Break Your Website Engagement Elements That Will Make or Break Your Website Engagement

June Moore

In a world where consumers are constantly bombarded with advertising, it can be difficult to stand out from the crowd.  According to Ryan Holmes, Founder of Hootsuite, back in the ‘70s, the average consumer in the U.S. saw around 500 ads per day. That number has since increased by a factor of 10 to upward […]

read more
The Ultimate Holiday Guide: 3 Tips for Perfect Packaging

Branding, Design

The Ultimate Holiday Guide: 3 Tips for Perfect Packaging The Ultimate Holiday Guide: 3 Tips for Perfect Packaging

June Moore

The holidays are a crucial time for eCommerce businesses. In 2018, online sales in the US reached almost $500 billion, and they are predicted to grow to over $740 billion by 2023. If you want a piece of the pie, you must make sure your products stand out from the competition. One way to do […]

read more
How To Create An Irresistible Brand Personality

Branding, Business, Marketing

How To Create An Irresistible Brand Personality How To Create An Irresistible Brand Personality

June Moore

You’ve created a brand strategy, and you know what you want your brand to achieve. But what about your brand’s personality?  Your brand’s personality is how your consumers will perceive and interact with your brand. It’s the human side of your business that consumers can connect with on an emotional level.  It takes into account […]

read more
How to Define Your Target Audience Before You Write Web Content

Branding, Business, Marketing

How to Define Your Target Audience Before You Write Web Content How to Define Your Target Audience Before You Write Web Content

June Moore

It’s estimated that the average person is exposed to over 4,000 marketing messages per day. In order for your content to cut through the noise and reach your target audience, you need to have a clear understanding of who you’re writing for. In this blog post, we’ll give you some tips on how to define […]

read more
1 2 3