Our Blog
Behind the Scenes: Crafting NCX’s Award-Winning Website Design and Branding Strategy with the Craft & Root Team Behind the Scenes: Crafting NCX’s Award-Winning Website Design and Branding Strategy with the Craft & Root Team
We are thrilled to share our recent success with NCX and the team’s well-deserved recognition as the #1 Favorite Natural Website of 2023 by HubSpot. As a group, we poured countless hours into NCX’s branding and website design, and it is an honor to see our hard work pay off. As we reflect on this […]
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Watch Out for these 2023 Web Design Trends Watch Out for these 2023 Web Design Trends
Web design is constantly evolving; in 2023, it will be no different. Website trends for 2023 include immersive 3D experiences, immersive storytelling, micro-interactions, user personalization elements, dark mode designs, and more. Simple Navigation Website navigation will become simpler, with more intuitive user interfaces designed to improve the overall user experience. Additionally, websites will be designed […]
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Elements That Will Make or Break Your Website Engagement Elements That Will Make or Break Your Website Engagement
In a world where consumers are constantly bombarded with advertising, it can be difficult to stand out from the crowd. According to Ryan Holmes, Founder of Hootsuite, back in the ‘70s, the average consumer in the U.S. saw around 500 ads per day. That number has since increased by a factor of 10 to upward […]
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The Ultimate Holiday Guide: 3 Tips for Perfect Packaging The Ultimate Holiday Guide: 3 Tips for Perfect Packaging
The holidays are a crucial time for eCommerce businesses. In 2018, online sales in the US reached almost $500 billion, and they are predicted to grow to over $740 billion by 2023. If you want a piece of the pie, you must make sure your products stand out from the competition. One way to do […]
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How To Create An Irresistible Brand Personality How To Create An Irresistible Brand Personality
You’ve created a brand strategy, and you know what you want your brand to achieve. But what about your brand’s personality? Your brand’s personality is how your consumers will perceive and interact with your brand. It’s the human side of your business that consumers can connect with on an emotional level. It takes into account […]
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How to Define Your Target Audience Before You Write Web Content How to Define Your Target Audience Before You Write Web Content
It’s estimated that the average person is exposed to over 4,000 marketing messages per day. In order for your content to cut through the noise and reach your target audience, you need to have a clear understanding of who you’re writing for. In this blog post, we’ll give you some tips on how to define […]
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New Season, New Trends New Season, New Trends
Spring is here, and new trends are blooming. Here’s a list of our favorites for you to try and incorporate this coming season: Minimalism – We always say less is more and we stand by that in all aspects of life, and design. You can never go wrong with a minimal vibe. The minimalism trend […]
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Connecting to Your Brand’s Purpose Connecting to Your Brand’s Purpose
Purpose is the reason for which something is done, created, or simply exists. In the world of branding, purpose is the “why” behind your brand. Brand purpose is like salt to a recipe. It alone can season a dish, creating depth of flavor. It is often the first component—a layer of the foundation—and you’ll rarely […]
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