Our Blog

New Season, New Trends

Branding, Design

New Season, New Trends New Season, New Trends

Veronica Aminov

Spring is here, and new trends are blooming. Here’s a list of our favorites for you to try and incorporate this coming season:  Minimalism – We always say less is more and we stand by that in all aspects of life, and design. You can never go wrong with a minimal vibe. The minimalism trend […]

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Connecting to Your Brand’s Purpose

Branding, Design

Connecting to Your Brand’s Purpose Connecting to Your Brand’s Purpose

Veronica Aminov

Purpose is the reason for which something is done, created, or simply exists. In the world of branding, purpose is the “why” behind your brand. Brand purpose is like salt to a recipe. It alone can season a dish, creating depth of flavor. It is often the first component—a layer of the foundation—and you’ll rarely […]

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Why Women Matter in Branding

Branding, Business, Marketing

Why Women Matter in Branding Why Women Matter in Branding

Daniella Soloway

It’s always a good time to talk about the importance of women. So, to celebrate International Women’s Day, we take a look at how women influence marketing and branding worldwide. You’ve heard it before, the #futureisfemale, and as such, the list of reasons why women should be a priority for all businesses is constantly growing. […]

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Female Entrepreneurship: Uncovering CBD with Green Witch’s Founder

Branding, Business

Female Entrepreneurship: Uncovering CBD with Green Witch’s Founder Female Entrepreneurship: Uncovering CBD with Green Witch’s Founder

Daniella Soloway

In the United States alone, there are over 11 million female-owned companies (yep, Craft & Root is one of them)! In celebration of International Women’s Day, we connected with one of our very dear clients who is a fellow female-founder. Not too long ago, Leila Mafoud opened her CBD company, Green Witch, in New York […]

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The Marriage of Design and Technology: How to Keep Up

Branding, Design

The Marriage of Design and Technology: How to Keep Up The Marriage of Design and Technology: How to Keep Up

Daniella Soloway

Science is an art and art is a science, so when it comes to design and technology, the two complement one another and propel each other forward. In particular, graphic design fundamentally merges the two – technology and art – and these fields come together to help build brands, communicate with customers, and offer strategic […]

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Before & After: CPEX Case Study

Branding, Design, Marketing

Before & After: CPEX Case Study Before & After: CPEX Case Study

Daniella Soloway

CPEX Real Estate is a highly specialized and dedicated real estate brokerage firm that focuses their business in the Northeastern United States. The firm came to Craft & Root with the vision to entirely rebrand their business and redesign their out-of-date website to establish their positioning in the market as being ahead of the curve. […]

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Why Branding is Essential to Marketing

Branding, Business, Marketing

Why Branding is Essential to Marketing Why Branding is Essential to Marketing

Daniella Soloway

What’s the difference between branding and marketing? While the two go hand in hand and work together to create a memorable and successful business, there are nuances between them that are worth noting. Branding is like the foundation of a house, and marketing is the real estate agent – the branding has to be in […]

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2019 Design Trends

Branding, Design

2019 Design Trends 2019 Design Trends

Daniella Soloway

Design is predictive, design is adaptive, and design is transformative. With each passing year, change across industries occurs and forecasters take a look at the way tides are turning to predict what will come next. As we enter into 2019, we’ve researched and compiled a list of some of the most expected trends in graphic […]

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