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Rebranding: Do’s and Dont’s

Branding, Business, Marketing

Rebranding: Do’s and Dont’s Rebranding: Do’s and Dont’s

Daniella Soloway

As time progresses and trends shift, businesses need to adapt to changing environments. On average, corporate businesses rebrand themselves every seven to ten years, and there are a variety of factors which may spur the decision. Let’s take a look at some of the most common reasons that companies may choose to rebrand: New product […]

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Design in an Era of Globalization

Branding, Business, Design

Design in an Era of Globalization Design in an Era of Globalization

Daniella Soloway

Over half of the world’s population has internet access. In 2017, more than 200 million people got their first mobile phones, and with the rapid growth and accessibility to digital communication, user design and experience must take cultural differences into consideration in order to serve global communities. As a creative studio operating in both Tel Aviv, […]

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Social Media and Society: To Build and To Brand

Branding, Marketing

Social Media and Society: To Build and To Brand Social Media and Society: To Build and To Brand

Daniella Soloway

It seems as though we’ve reached a point in society where social media defines the new normal. Whereas once human interactions and experiences drove social media posts, we’re now at a time where social media has become the sole purpose in defining why spaces and places may even exist in the first place. The medium […]

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To Animate or Not? That is the Question

Branding, Design

To Animate or Not? That is the Question To Animate or Not? That is the Question

Daniella Soloway

We like to move it, move it, but when do you know how much movement (aka animation) is too much for your brand’s website? The use of animation to enhance user experience is a clever tactic to employ, but functional design implies that it should be exactly that – functional. By ensuring your animation is […]

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