Feelings: Can We Have Them in The Workplace? Feelings: Can We Have Them in The Workplace?
Originally Published on Forbes There seems to be a well-perpetuated myth that when you enter the office, you should leave your feelings at the door. Work is not a place where you can have emotions. Instead, it is a place where you are expected to be productive and efficient. Being emotional is seemingly contrary to […]read more
Why Women Matter in Branding Why Women Matter in Branding
It’s always a good time to talk about the importance of women. So, to celebrate International Women’s Day, we take a look at how women influence marketing and branding worldwide. You’ve heard it before, the #futureisfemale, and as such, the list of reasons why women should be a priority for all businesses is constantly growing. […]read more
Female Entrepreneurship: Uncovering CBD with Green Witch’s Founder Female Entrepreneurship: Uncovering CBD with Green Witch’s Founder
In the United States alone, there are over 11 million female-owned companies (yep, Craft & Root is one of them)! In celebration of International Women’s Day, we connected with one of our very dear clients who is a fellow female-founder. Not too long ago, Leila Mafoud opened her CBD company, Green Witch, in New York […]read more
Why It’s Time For Women In Creative Industries To Move The Needle Why It’s Time For Women In Creative Industries To Move The Needle
Originally Published on Forbes I was recently initiated into an invitation-only club for founders of agencies that offer services to startups. The idea is to have one founder from each category (branding, marketing, SEO, etc.) meet monthly and share ideas, insights and general knowledge that would help us all grow together. Excited, I walked into […]read more
Why Branding is Essential to Marketing Why Branding is Essential to Marketing
What’s the difference between branding and marketing? While the two go hand in hand and work together to create a memorable and successful business, there are nuances between them that are worth noting. Branding is like the foundation of a house, and marketing is the real estate agent – the branding has to be in […]read more
What Your Business Can Learn From Beauty Brands What Your Business Can Learn From Beauty Brands
For any business looking to last and connect emotionally with their consumers, the beauty industry is a great place to look for inspiration. According to Inkwood Research, the global beauty market is predicted to grow from $432.7 billion in 2016 to $750 billion by 2024. With so many new beauty brands emerging and making a […]read more
Does the Design Industry Lack Diversity? Does the Design Industry Lack Diversity?
As an industry that works to both create for society and listen to its audience for feedback, designers should represent the diversity of our world. However, according to the Design Census 2017, 60.4% of the 13,000 people surveyed within the design industry are White/ Caucasian. The next largest demographic is Asian, coming in at a […]read more
Using Social Media For Recruitment And Retention Using Social Media For Recruitment And Retention
Originally Published on Forbes As a small team, any employee’s resignation can feel like a huge blow. Each person’s work and presence is crucial to the overall culture and functioning of the company. A small-business owner’s goal is to make sure that whatever internal turmoil occurs, the product and clients remain unaffected. Slipping into panic […]read more