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Is 3D Animation the Future? A Q&A with Lucas Zanotto 

Design

Is 3D Animation the Future? A Q&A with Lucas Zanotto  Is 3D Animation the Future? A Q&A with Lucas Zanotto 

Daniella Soloway

If you know anything about 3D animation, then you’ve likely come across the work of Lucas Zanotto. Lucas is a truly multidisciplinary artist; he’s a talented designer, animator and director. From starting a company to winning awards (including the Apple Design Award and a Golden Lion in Cannes), he’s amassed a wide following of intrigued fans, including our team […]

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The Marriage of Design and Technology: How to Keep Up

Branding, Design

The Marriage of Design and Technology: How to Keep Up The Marriage of Design and Technology: How to Keep Up

Daniella Soloway

Science is an art and art is a science, so when it comes to design and technology, the two complement one another and propel each other forward. In particular, graphic design fundamentally merges the two – technology and art – and these fields come together to help build brands, communicate with customers, and offer strategic […]

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Before & After: CPEX Case Study

Branding, Design, Marketing

Before & After: CPEX Case Study Before & After: CPEX Case Study

Daniella Soloway

CPEX Real Estate is a highly specialized and dedicated real estate brokerage firm that focuses their business in the Northeastern United States. The firm came to Craft & Root with the vision to entirely rebrand their business and redesign their out-of-date website to establish their positioning in the market as being ahead of the curve. […]

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2019 Design Trends

Branding, Design

2019 Design Trends 2019 Design Trends

Daniella Soloway

Design is predictive, design is adaptive, and design is transformative. With each passing year, change across industries occurs and forecasters take a look at the way tides are turning to predict what will come next. As we enter into 2019, we’ve researched and compiled a list of some of the most expected trends in graphic […]

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Does the Design Industry Lack Diversity?

Business, Design

Does the Design Industry Lack Diversity? Does the Design Industry Lack Diversity?

Daniella Soloway

As an industry that works to both create for society and listen to its audience for feedback, designers should represent the diversity of our world. However, according to the Design Census 2017, 60.4% of the 13,000 people surveyed within the design industry are White/ Caucasian. The next largest demographic is Asian, coming in at a […]

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Designer Spotlight: A Q&A With Steph Novak

Design

Designer Spotlight: A Q&A With Steph Novak Designer Spotlight: A Q&A With Steph Novak

Daniella Soloway

We ran our first #CraftandRootContest and designers from all over the world answered our call! We are excited to present the winning selection from Steph Novak.  Her inspiring business card design sparked curiosity to get to know her better, so we caught up and went behind the scenes with this Designer Spotlight Q&A. Enjoy! Q. […]

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How Graphic Design Helps Us Design Our Lives

Business, Design, Lifestyle

How Graphic Design Helps Us Design Our Lives How Graphic Design Helps Us Design Our Lives

Daniella Soloway

Do you believe you can design your life in a similar fashion to how you would go about designing a logo? Well, maybe it’s not the exact same thing, but in terms of process and mindset, we’ve grown to apply a lot of design thinking towards our lives. When you apply your skills and training […]

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You Could Win: Enter Our Design Contest

Design

You Could Win: Enter Our Design Contest You Could Win: Enter Our Design Contest

Daniella Soloway

Update: DEADLINE EXTENDED –  Contest Closes September 5, 2018. Are you ready to put your design skills to the test? Because we’re ready to see what you’ve got! The Craft & Root Cards Contest (#CraftandRootContest) is now open, and it’s easy to enter. Winners announced on Monday, September 10. The ChallengeShowcase your skills by designing a […]

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