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Neuroaesthetics and Design 

Branding, Design, Education

Neuroaesthetics and Design  Neuroaesthetics and Design 

Ella Batten

At the intersection of design and neuroscience lies the emerging field of Neuroaesthetics, which is often hailed as the science behind visual appeal.  Scientists are delving deeper into the unconscious effects of design elements such as colors, shapes, visual space, symmetry, and balance. As designers, we feel that understanding how these elements influence a potential […]

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Graphic Design for Startups: 4 Building Blocks For Success

Business, Design

Graphic Design for Startups: 4 Building Blocks For Success Graphic Design for Startups: 4 Building Blocks For Success

Ella Batten

What should you prioritize? Where should you allocate your budget and energy to get the most value? While some agencies may suggest a full-scale approach, this blog will outline the 4 crucial building blocks for success that can help startups convert effectively with a lean approach. 4 Building Blocks for Success 1. Strong Brand Visual […]

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10 Essential Graphic Design Tips for Branding

Branding, Design

10 Essential Graphic Design Tips for Branding 10 Essential Graphic Design Tips for Branding

Ella Batten

Imagine you are planning a birthday party for your best friend. You have the perfect guest list, the best location, their favorite foods, and a plan to surprise them. While all of these elements would make a good party, it’s important to pull it together. That’s where establishing the aesthetics come in. Like party decorations […]

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Behind the Scenes: Crafting NCX’s Award-Winning Website Design and Branding Strategy with the Craft & Root Team

Branding, Design

Behind the Scenes: Crafting NCX’s Award-Winning Website Design and Branding Strategy with the Craft & Root Team Behind the Scenes: Crafting NCX’s Award-Winning Website Design and Branding Strategy with the Craft & Root Team

Ella Batten

We are thrilled to share our recent success with NCX and the team’s well-deserved recognition as the #1 Favorite Natural Website of 2023 by HubSpot. As a group, we poured countless hours into NCX’s branding and website design, and it is an honor to see our hard work pay off. As we reflect on this […]

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A How To Guide: The Top 2023 UX UI Strategies

Design, Education

A How To Guide: The Top 2023 UX UI Strategies A How To Guide: The Top 2023 UX UI Strategies

June Moore

As a business owner, it’s important to understand the value of investing in User Experience (UX) and User Interface (UI) design. Here’s why: How Can I prioritize UX/UI for my business? If you’re a business owner with a limited budget and resources, it’s important to prioritize the UX/UI elements that will impact your customers the […]

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Watch Out for these 2023 Web Design Trends

Branding, Design

Watch Out for these 2023 Web Design Trends Watch Out for these 2023 Web Design Trends

June Moore

Web design is constantly evolving; in 2023, it will be no different. Website trends for 2023 include immersive 3D experiences, immersive storytelling, micro-interactions, user personalization elements, dark mode designs, and more.  Simple Navigation Website navigation will become simpler, with more intuitive user interfaces designed to improve the overall user experience. Additionally, websites will be designed […]

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Elements That Will Make or Break Your Website Engagement

Branding, Design

Elements That Will Make or Break Your Website Engagement Elements That Will Make or Break Your Website Engagement

June Moore

In a world where consumers are constantly bombarded with advertising, it can be difficult to stand out from the crowd.  According to Ryan Holmes, Founder of Hootsuite, back in the ‘70s, the average consumer in the U.S. saw around 500 ads per day. That number has since increased by a factor of 10 to upward […]

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Your 2023 Marketing Playbook: Drive Success in the New Year!

Design, Education

Your 2023 Marketing Playbook: Drive Success in the New Year! Your 2023 Marketing Playbook: Drive Success in the New Year!

June Moore

Marketing in 2023 will be more customer-centric and user-driven than ever. AI, automation tools, and big data will continue to play a significant role in marketing strategies and customer engagement.

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