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Design⁠, Education

As a business owner, it’s important to understand the value of investing in User Experience (UX) and User Interface (UI) design. Here’s why: How Can I prioritize UX/UI for my business? If you’re a business owner with a limited budget and resources, it’s important to prioritize the UX/UI elements that will impact your customers the […]

Design⁠, Education

Marketing in 2023 will be more customer-centric and user-driven than ever. AI, automation tools, and big data will continue to play a significant role in marketing strategies and customer engagement.

Business⁠, Education⁠, Marketing

When writing website copy, with so many different elements to consider, it can be challenging to know where to start.  That’s why we’ve put together this comprehensive guide on everything you need to know about writing killer web copy.  We’ve included 12 rules that every User Experience researcher, writer, and designer follows so that you […]

Education⁠, Lifestyle

Every year, as the holidays approach, we are inundated with messages about Black Friday and Cyber Monday. And for good reason — these are two of the busiest shopping days of the year.  According to NBC News, Black Friday raked in $8.9 billion in 2021, while Cyber Monday hit $10.7 billion. But how did the […]

Design⁠, Education

The holidays are crucial for businesses, especially eCommerce and retail businesses. Many companies depend on the holiday season to generate up to 20% of their annual revenue.  According to the National Retail Federation: Historic Holiday Spending Due to the pandemic and the increased number of Americans spending more time at home, the U.S. economy saw […]

Education⁠, Lifestyle

When it comes to corporate giving, there are a few key reasons why businesses need to get involved. Corporate giving shows that your business is committed to social responsibility.  This, in turn, can help improve your brand image and make your business more attractive to prospective employees and customers. Moreover, corporate giving can also help […]

Business⁠, Education⁠, Marketing

A value ladder is a framework for how you organically increase the perceived value of your product or service — without having to raise your prices. In this guide, we’ll show you how to create a value ladder so that you can increase your leads, sales, and average order value. What is a Value Ladder? […]

Business⁠, Education⁠, Marketing

The tone of any piece of content can be analyzed along 4 dimensions: humor, formality, respectfulness, and enthusiasm. The choice of tone plays a vital role in the success of your content marketing strategy. Get it right, and you will engage your audience, build rapport, and come across as credible. Get it wrong, and you […]