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Neuroaesthetics and Design 

Branding, Design, Education

Neuroaesthetics and Design  Neuroaesthetics and Design 

Ella Batten

At the intersection of design and neuroscience lies the emerging field of Neuroaesthetics, which is often hailed as the science behind visual appeal.  Scientists are delving deeper into the unconscious effects of design elements such as colors, shapes, visual space, symmetry, and balance. As designers, we feel that understanding how these elements influence a potential […]

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A How To Guide: The Top 2023 UX UI Strategies

Design, Education

A How To Guide: The Top 2023 UX UI Strategies A How To Guide: The Top 2023 UX UI Strategies

June Moore

As a business owner, it’s important to understand the value of investing in User Experience (UX) and User Interface (UI) design. Here’s why: How Can I prioritize UX/UI for my business? If you’re a business owner with a limited budget and resources, it’s important to prioritize the UX/UI elements that will impact your customers the […]

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Your 2023 Marketing Playbook: Drive Success in the New Year!

Design, Education

Your 2023 Marketing Playbook: Drive Success in the New Year! Your 2023 Marketing Playbook: Drive Success in the New Year!

June Moore

Marketing in 2023 will be more customer-centric and user-driven than ever. AI, automation tools, and big data will continue to play a significant role in marketing strategies and customer engagement.

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The Only Rules That Matter: 12 UX Rules For Writing Killer Web Copy

Business, Education, Marketing

The Only Rules That Matter: 12 UX Rules For Writing Killer Web Copy The Only Rules That Matter: 12 UX Rules For Writing Killer Web Copy

June Moore

When writing website copy, with so many different elements to consider, it can be challenging to know where to start.  That’s why we’ve put together this comprehensive guide on everything you need to know about writing killer web copy.  We’ve included 12 rules that every User Experience researcher, writer, and designer follows so that you […]

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<strong>Giving Tuesday – The New Black Friday?</strong>

Education, Lifestyle

Giving Tuesday – The New Black Friday? Giving Tuesday – The New Black Friday?

June Moore

Every year, as the holidays approach, we are inundated with messages about Black Friday and Cyber Monday. And for good reason — these are two of the busiest shopping days of the year.  According to NBC News, Black Friday raked in $8.9 billion in 2021, while Cyber Monday hit $10.7 billion. But how did the […]

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The Ultimate Holiday Campaign Guide: 7 Steps for The Perfect Campaign

Design, Education

The Ultimate Holiday Campaign Guide: 7 Steps for The Perfect Campaign The Ultimate Holiday Campaign Guide: 7 Steps for The Perfect Campaign

June Moore

The holidays are crucial for businesses, especially eCommerce and retail businesses. Many companies depend on the holiday season to generate up to 20% of their annual revenue.  According to the National Retail Federation: Historic Holiday Spending Due to the pandemic and the increased number of Americans spending more time at home, the U.S. economy saw […]

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<strong>Corporate Giving: Why it Matters</strong>

Education, Lifestyle

Corporate Giving: Why it Matters Corporate Giving: Why it Matters

June Moore

When it comes to corporate giving, there are a few key reasons why businesses need to get involved. Corporate giving shows that your business is committed to social responsibility.  This, in turn, can help improve your brand image and make your business more attractive to prospective employees and customers. Moreover, corporate giving can also help […]

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Increase the Value of your Product or Service in 6 Steps

Business, Education, Marketing

Increase the Value of your Product or Service in 6 Steps Increase the Value of your Product or Service in 6 Steps

June Moore

A value ladder is a framework for how you organically increase the perceived value of your product or service — without having to raise your prices. In this guide, we’ll show you how to create a value ladder so that you can increase your leads, sales, and average order value. What is a Value Ladder? […]

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