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Increase the Value of your Product or Service in 6 Steps

Business, Education, Marketing

Increase the Value of your Product or Service in 6 Steps Increase the Value of your Product or Service in 6 Steps

June Moore

A value ladder is a framework for how you organically increase the perceived value of your product or service — without having to raise your prices. In this guide, we’ll show you how to create a value ladder so that you can increase your leads, sales, and average order value. What is a Value Ladder? […]

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The Ultimate Guide To Finding Your Brand’s Tone of Voice

Business, Education, Marketing

The Ultimate Guide To Finding Your Brand’s Tone of Voice The Ultimate Guide To Finding Your Brand’s Tone of Voice

June Moore

The tone of any piece of content can be analyzed along 4 dimensions: humor, formality, respectfulness, and enthusiasm. The choice of tone plays a vital role in the success of your content marketing strategy. Get it right, and you will engage your audience, build rapport, and come across as credible. Get it wrong, and you […]

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How to Write User-Friendly Web Content

Business, Education, Marketing

How to Write User-Friendly Web Content How to Write User-Friendly Web Content

June Moore

The goal of any website is to attract visitors and then convert them into customers or leads. But in order for a website to be effective, it needs to have well-written, user-friendly content. Unfortunately, many businesses make the mistake of thinking that as long as their website looks good, the content will take care of […]

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Protecting Yourself And Your Business After Dealing With Sexual Harassment

Business, Education

Protecting Yourself And Your Business After Dealing With Sexual Harassment Protecting Yourself And Your Business After Dealing With Sexual Harassment

Emily Nhaissi

Originally Published on Forbes As an entrepreneur who recently dealt with sexual harassment from a client, I came to realize that threats against my person are inherent threats against my business, too. In recent months, especially in the wake of the #MeToo movement, we have all learned that people don’t “look like” predators. Predatory behavior […]

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