Our Blog

Business⁠, Education⁠, Marketing

When writing website copy, with so many different elements to consider, it can be challenging to know where to start.  That’s why we’ve put together this comprehensive guide on everything you need to know about writing killer web copy.  We’ve included 12 rules that every User Experience researcher, writer, and designer follows so that you […]

Business⁠, Marketing

As we head into an uncertain economic climate, it’s more important than ever to have a lean, mean marketing machine. But where do you start when it comes to trimming the fat?  In this blog post, we’ll take a look at some of the areas where you can make cuts without sacrificing results. Marketing during […]

Branding⁠, Business⁠, Marketing

You’ve created a brand strategy, and you know what you want your brand to achieve. But what about your brand’s personality?  Your brand’s personality is how your consumers will perceive and interact with your brand. It’s the human side of your business that consumers can connect with on an emotional level.  It takes into account […]

Business⁠, Education⁠, Marketing

A value ladder is a framework for how you organically increase the perceived value of your product or service — without having to raise your prices. In this guide, we’ll show you how to create a value ladder so that you can increase your leads, sales, and average order value. What is a Value Ladder? […]

Business⁠, Education⁠, Marketing

The tone of any piece of content can be analyzed along 4 dimensions: humor, formality, respectfulness, and enthusiasm. The choice of tone plays a vital role in the success of your content marketing strategy. Get it right, and you will engage your audience, build rapport, and come across as credible. Get it wrong, and you […]

Business⁠, Marketing

How do you make sure your startup stands out from the rest? The key is in your pitch deck. A pitch deck is a visual presentation that tells the story of your business’ potential. A pitch deck can be a powerful tool for raising capital. How do you create the perfect pitch deck? There’s no […]

Business⁠, Education⁠, Marketing

The goal of any website is to attract visitors and then convert them into customers or leads. But in order for a website to be effective, it needs to have well-written, user-friendly content. Unfortunately, many businesses make the mistake of thinking that as long as their website looks good, the content will take care of […]

Branding⁠, Business⁠, Marketing

It’s estimated that the average person is exposed to over 4,000 marketing messages per day. In order for your content to cut through the noise and reach your target audience, you need to have a clear understanding of who you’re writing for. In this blog post, we’ll give you some tips on how to define […]