Our Blog
Why Women Matter in Branding Why Women Matter in Branding
It’s always a good time to talk about the importance of women. So, to celebrate International Women’s Day, we take a look at how women influence marketing and branding worldwide. You’ve heard it before, the #futureisfemale, and as such, the list of reasons why women should be a priority for all businesses is constantly growing. […]
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Before & After: CPEX Case Study Before & After: CPEX Case Study
CPEX Real Estate is a highly specialized and dedicated real estate brokerage firm that focuses their business in the Northeastern United States. The firm came to Craft & Root with the vision to entirely rebrand their business and redesign their out-of-date website to establish their positioning in the market as being ahead of the curve. […]
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Why Branding is Essential to Marketing Why Branding is Essential to Marketing
What’s the difference between branding and marketing? While the two go hand in hand and work together to create a memorable and successful business, there are nuances between them that are worth noting. Branding is like the foundation of a house, and marketing is the real estate agent – the branding has to be in […]
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What Your Business Can Learn From Beauty Brands What Your Business Can Learn From Beauty Brands
For any business looking to last and connect emotionally with their consumers, the beauty industry is a great place to look for inspiration. According to Inkwood Research, the global beauty market is predicted to grow from $432.7 billion in 2016 to $750 billion by 2024. With so many new beauty brands emerging and making a […]
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Rebranding: Do’s and Dont’s Rebranding: Do’s and Dont’s
As time progresses and trends shift, businesses need to adapt to changing environments. On average, corporate businesses rebrand themselves every seven to ten years, and there are a variety of factors which may spur the decision. Let’s take a look at some of the most common reasons that companies may choose to rebrand: New product […]
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A Look at 2018’s Design Trends A Look at 2018’s Design Trends
We are more than mid-way through 2018…crazy how time flies! Before we make it to next year with new design trends, we wanted to take stock of current trends and how they shape our everyday lives, especially as we work with brands from every industry and thrive off of helping them make an impact. Products […]
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Hospitality Web Trends in 2018 Hospitality Web Trends in 2018
With digital travel sales expected to hit more than $200 billion this year, your hotel’s website needs to stand out from the competition. And for those of you who may be thinking, “But most people book hotels through online travel agencies (OTAs) like booking.com and the like,” think again. According to SiteMinder’s Global Hotel Business […]
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Copywriters & Designers: Who Leads? Copywriters & Designers: Who Leads?
Marketing and branding exist at the intersection of graphic design and copywriting. While the relationship between a graphic designer and a copywriter isn’t always perfect, their marriage can be conducive and even thrive with proper communication and collaboration. It truly thrives on the understanding that everyone has something to offer. Each person brings a skill […]
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