The holidays are a crucial time for eCommerce businesses. In 2018, online sales in the US reached almost $500 billion, and they are predicted to grow to over $740 billion by 2023. If you want a piece of the pie, you must make sure your products stand out from the competition. One way to do that is with great packaging. Read on for our top tips on creating holiday packaging that will impress your customers and boost your sales.
Packaging is a silent salesperson, and the data backs it up. Ipsos found 72% of Americans say a product’s packaging design influences their purchase decisions, and in PwC’s global survey 38% named eco-friendly packaging a top purchase incentive.
Consider Your Branding
First things first, you need to make sure your holiday packaging fits with your brand identity. If you usually go for minimalist design, don’t go overboard with sloppy handwriting and gaudy colors just because it’s Christmas. Conversely, if you have a fun and playful brand, now is the time to let your personality shine through. Make sure your choices are consistent with the rest of your branding so customers can easily recognize your products.
Make It Festive Without Going Overboard
Once you’ve considered how to incorporate the holidays into your branding in a way that is true to who you are as a company, it’s time to start thinking about design details. This is where things can start to get tricky. You want your packaging to be festive but not so festive that it looks cheap or tacky. A good rule of thumb is to use one or two seasonal elements and stick to them throughout your holiday packaging. For example, if you decide on red and green as your holiday colors, use those colors consistently on all of your packages, labels, and tags. Then, add a little bit of holiday-themed flair with some pinecones or holly berries, just don’t go overboard!
Keep It Classy With Simple Designs and Quality Materials
When in doubt, less is more regarding holiday packaging designs. Stick with classic shapes like rectangle boxes or cylinder tubes wrapped in quality materials like kraft paper or matte-finish label stock. Then add a touch of gold or silver foil for an elevated look that says luxury without going over the top. Remember, understated elegance will always be in style!
Conclusion
Great holiday packaging can take your business to the next level by helping you stand out from the competition and boost sales. When designing your holiday packaging, keep your brand identity front and center while incorporating festive elements tastefully. And finally, don’t forget that simple designs and quality materials are always a winning combination!
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