Big Stick Willy’s
Where flavor meets fun!
About the Project
Big Stick Willy’s came to us to level-up their look and feel. As a brand, they had an incredible product, and only one key graphic that showcased their irreverent personality – their cheese man. We created a Visual ID that matched their bold flavors, and applied that to their logo, website, pitch deck, and provided creative direction for their photography. Since the new website launched, the request for samples from large retailers has gone through the roof.
services
This brand embodies irreverent charm. Elements like bold color, and typography, playful graphic elements like melting cheese in the logo, and our two cheese men (representing the two co-founders), capture the brand’s hyper-playful personality.
The website captures the brand’s boldness, and commitment to quality through a cohesive visual system. We focused not only on style, but substance, so that the website’s user experience accurately reflected the company’s best-in-class product standards, and operational dependability.
“They were very professional from start to finish. Each time we met, they had a game plan, they provided us with proper expectations, gave us a clear timeline and made us feel confident in our choice to proceed with them.
On the design side their team is extremely talented and creative. They were very helpful in taking our business to the next level. We would highly recommend Craft & Root for any of your website development needs.”
Will Reynolds, Owner
The original Big Stick Willy’s logo was not effective, lacking clarity and adaptability across digital platforms. We solved this by redesigning it with clean, legible typography, stronger color contrast, and versatile logo variations suited for both digital and print applications.
The company’s sales deck was both structured and with a clear strategy in mind: to create a customizable document that set the BSW’s team up to speak to both investors, and clients (national chains). We did this by representing key data and statistics in a manner consistent with their Brand ID, and outlining a compelling story that speaks to the benefits this product brings to their customers’ bottom line.
