Bitnomial
Bitcoin Complex on Bitnomial Exchange
About the Project
Bitnomial launched the first perpetual futures product in the US, with BTC/USD perpetual futures joining The Bitcoin Complex on Bitnomial Exchange. Our team was thrilled to collaborate with Binomial for a 2nd time to redefine their Brand ID, website, and social assets to match their boundary-breaking, precision-driven approach to digital asset trading to appeal to both institutional traders and digital asset hedgers.
We also partnered with them on Botanical, the only U.S.-based platform offering regulated perpetual futures. This product allows for people in the U.S. to trade perpetual futures without the complexities of DeFi; backed by a fully licensed exchange and clearinghouse. For this initiative, using the Bitnomial visual identity as a base, we crafted a more D2C leaning offshoot for the Botanical product and implemented it on a new website.
We’re proud to have helped Bitnomial tell their story and support their mission to revolutionize digital asset trading. We’re excited to see how they continue to reshape the future of finance.
services
Our idea behind Bitnomial’s Brand ID was “See the Grid, Break the Grid.” This speaks to a modular system with lines and structure — disrupted with purpose. Dimensional animations and warm gradients signal a break from the cold, institutional past, bringing motion and clarity to a space long defined by rigidity. This speaks to the complex regulations Bitnomial must operate within, while still managing to create massive paradigm shifts.
In creating their website, we wanted to translate Bitnomial’s core values into a dynamic digital experience. A structured grid system guides the eye, while animated elements bring depth and energy — showcasing a platform built for clarity, confidence, and the future of trading.
“C&R is an invaluable partner to our team. We’re able to bring them loosely defined complex processes and they systematically formalize it into something both useful and beautiful. Building a financial services business means much of what we do is highly abstract with little physical analog.”
Luke Hoersten
CEO, Bitnomial
Building a flexible, high-performing system for social content was essential for the Bitnomial team. We created layouts that adapt seamlessly across content types — from product launches to thought leadership — always maintaining visual clarity.
Our team had the privilege of working on Bitnomial’s D2C platform: Botanical. Built for US-based individual and retail investors, Botanical targets users who are well-versed in crypto and demand more than conventional platforms. It appeals to those seeking access to compliant, secure crypto derivative products—like perpetual futures—within a sophisticated yet intuitive interface. For the purposes of consistency, Botanical utilizes Bitnomial’s visual ID as its base, while boasting some of its own unique elements: focusing more heavily on dark mode, and the addition of 3D solarized illustrations.
Botanical offers a robust trading environment, equipped with real-time charts, order books, and limit/market/stop order functionality. The visual hierarchy guides user attention without overwhelming, while the crisp UI ensures every element feels deliberate. It’s not just a platform—it’s a confidence-driven space for next-gen traders.
