A Global Financial Credentialing Body
About the Project
The CMT Association is a global credentialing body whose core teaching is in investment risk in portfolio management. Their market philosophy is grounded in behavioral economics and includes quantitative approaches to market research and rules based trading.
Within this community, there are a lot of references to the nautical theme we chose to embody the brand. We wanted something clean, but with a humorous twist – like a trader in a spiffy suit and pink socks.
“Emily and team are extremely attuned to feedback, sensitive to the voice of our organization, and responsive at every stage of an iterative design process. They immediately became a go-to asset for our small team. Not only do we have a fresh look to our website and all our collateral, but we have a more articulate value proposition than ever.”