EveryCycle

EveryCycle’s founder came to us with a vision for a product, and a community. Her goal is to offer a solution to the waste caused by period products; building not only a community of women who can connect via shared experiences, but also building a more eco-friendly future for the planet. Our task was to create a logo, brand identity, and website that felt positive and inviting. We did so by creating fun, stamp-like icons, informational illustrations with whimsy (particularly in their movement), rounded (sometimes chunky) serif and sans serif fonts, and fresh yet muted colors.