Middle Eastern Cuisine


About the Project

Frena, a culinary venture spearheaded by Chef Efi Naon, embodies the essence, and tradition of Middle Eastern cuisine while embracing innovation. Our team had the privilege of crafting Frena’s brand identity, website, and print collateral, using Chef Naon’s culinary vision as our driving force. The brand’s inspiration came from the shape of the Frena oven, and the deep, rich colors emanating from within it. Upon entering the restaurant, guests can see how the overarching branding and graphics tie into the space’s warm tones and beautiful archways. The structured designs and minimal layouts were crafted to enhance this unforgettable culinary experience so the stunning food, crafted with heart, remains the focus.


“Frena has developed an immediate following in NYC and is already receiving a great response for the branding we’ve put together. Our internal team has a (cheesy) saying: “In Taub We Trust”, which just shows our confidence in C&R’s design prowess under Ariel’s leadership. I have gone exclusively to C&R over the past 10 years for all of my design needs, and will continue to in the future. It’s a no brainer.”

Stephen Vaknin, Owner