Goods to Feel Great About


About the Project

Giggle is a baby and children’s marketplace of curated and considered products for the modern parent. After almost 20 years of business and thousands of baby bloomers, the brand was ready to approach marketing to a new set of parents with a fresh look that complimented a more conscious vision and customer-centric approach. Enter Craft & Root.

Our team developed a visual identity for the brand through a softer logo, warm color palette, and website design that feels welcoming to caregivers at various parenting stages and can adapt to the needs of a frequently updated Shopify backend.