Virtual Reality for EQ
About the Project
Mursion provides immersive VR training for essential skills across industries, powered by a blend of artificial intelligence and live human interaction. Mursion’s complex product offering required us to streamline and refine their messaging, content structure, and visuals. Our goal was to create implementable rules for the company based on their existing brand guidelines and aesthetic. Ultimately, we created assets that communicated main ideas easily and consistently across all channels, while remaining dynamic and eye-catching.
“Craft & Root is one of the finest partners I’ve ever had the pleasure of working with. Their work sparkles; it’s greater than the sum of its parts. Whether it’s a website or sales collateral, data visualizations or a sales report, the impact is transformative. They are a true creative partner, extremely professional, and work at a pace and with the rhythms to match the demands of an aggressively growing business. They have such a lived-in sense of the brand, they are like an in-house team.”