A Shopping Experience For A Life, Well-Styled


About the Project

One is a new retail experience conceived as a platform for creatives across the fields of fashion, jewelry, beauty, design and art. One aims to rethink the brick and mortar retail model while bringing an exceptionally curated, vibrant and unique retail experience to the East End of Long Island.

We created branding to match the essence of the company – which emphasizes discovery for a life, well-styled. We then designed the logo, website and newsletter templates for the brand’s launch in Spring 2021.


“Ariel, Emily, and the rest of the Craft & Root team took my company’s branding, logo, and website to an entirely new level. In addition to being extremely attentive to detail, and anticipating and problem solving for any issues that may arise, the team at C&R puts an extra touch on all of their work to generate the wow factor required to compete in today’s digital landscape. I would recommend them to anyone and everyone.”