Impacting Precision in Medicine
About the Project
Our team was thrilled to work closely with Strata Oncology in developing a new visual identity that effectively communicates their mission and values. We also created a sleek and user friendly website that showcases the different facets of their cutting edge work to their varied audiences.
To further highlight Strata Oncology’s next generation precision medicine, we also created a series of unique and dynamic microanimations that bring their website to life in a visually engaging way.
We’re proud to have helped Strata Oncology tell their story and drive their mission, and we’re excited to see how they will continue to revolutionize and accelerate the impact of precision oncology.
“We worked with Craft & Root on a new website for our company, and every step of the process was terrific. They took the time to really understand our business and industry, and came up with fresh thinking that really differentiates us. Their designs are fabulous and they pay attention to the small details that really elevate things. Communication was a breeze and they were always very responsive. I look forward to continuing to work with them!”
The team at Strata Oncology wanted us to create reusable blocks on their website so that they could build out additional pages and edit the order of content more easily in-house. We made sure to organize these blocks in a way that was easy for anyone on their team to pick up where someone else left off.
Working closely with the Strata team, we spent a great deal of time strategizing through and creating simple, visual representations of complex ideas. These icons and infographics were not only used on the website, but also used across varied social platforms, and decks.
Creating usable, high quality templates for decks and social posts was important for the internal Strata team. So we focused on creating a variety of layouts that would work whether or not they had high quality photos, icons, or infographics.