The Anthem Hotel
Sleep Like a Rockstar.
About the Project
The Anthem Hotel is located in the vibrant Stadium District of Los Angeles, a neighborhood shaped by concerts, sports, and nightlife. As part of the Tapestry Collection by Hilton, the property blends Hilton’s trusted hospitality with a distinctive personality rooted in culture and energy. Our work focused on creating a bold brand system that captures the excitement of live events while establishing a memorable and contemporary identity for the hotel.
We started by developing a vibrant Brand Strategy that captured the energy and personality of the property while defining its voice, positioning, and narrative. This strategic foundation informed both the website experience and sales materials, ensuring a consistent and compelling story across every touchpoint. The result was a cohesive system that translates that energy into a tool for both marketing and conversion.
The visual concept draws inspiration from music stages, sports events and the collective atmosphere of live performances. A modular visual language, based on stadium lights as dots, extends across typography, graphics, and motion design. The result is a flexible identity that moves seamlessly across digital experiences, physical applications, and guest touch points throughout the property.
services
- Animation
- Brand Strategy
- Branding
- Copywriting
- Iconography
- Illustration
- Social Media Assets
- Website Design & Development
From the website experience to in-room details, every touchpoint reinforces the vibrant personality of the hotel. By combining Hilton reliability with Anthem personality, the brand creates a memorable feel within the dynamic energy of Los Angeles’ Stadium District.
“Craft & Root partnered with us to develop a comprehensive brand kit and website design for a hotel undergoing a full rebrand, and the experience was seamless from start to finish. Ariel and her team were highly responsive, collaborative, and easy to work with throughout the process. They brought a thoughtful, strategic approach to the project, ensuring the new brand identity translated beautifully across all touchpoints. The end result was polished, cohesive, and well-aligned with the vision for the property, and most importantly, the client was extremely pleased with the final product.”
Danielle DaSilva
Area Marketing Manager, PM Hotel Group
