Tony Tux
Your Path to Elevated Experiences
About the Project
Tony Tux Cannabis is a premium cannabis brand that blends glamour and grunge. Our challenge was to create a full visual identity and packaging system that not only stood out on shelves, but also told the brand’s story of craftsmanship, and real experiences. Tony Tux approached us with a vision: bring luxury, and the aliveness of NYC nightlife to cannabis.
The goal was to design a brand identity that would speak to discerning consumers who value quality, detail, and style. This meant creating a cohesive design language that could translate across packaging, digital platforms, and marketing materials while retaining a sense of luxury.
services
The brand identity features a refined wordmark, high‑contrast type pairing, and a monochrome foundation. We were inspired by premium lifestyle brands, and an adventurous night out – with all of its glamour and grunge. The brand balances both sides of the coin; from the sharp dressed man first leaving the apartment, to the graffiti on a bathroom wall; we focused on creating a uniquely NYC brand. We developed a set of design assets including typography guidelines, color specifications, and visual motifs that flow seamlessly across print and digital applications.
From pre‑roll tubes to multi‑pack cartons, each packaging piece was designed with precision. The layouts are clean and structured, allowing the product strain to be visually distinguishable from one another. High‑quality printing techniques enhance the tactile experience, reinforcing the premium positioning of the brand.
The Tony Tux Wholesale minisite was designed by our team, and handed off to Tony Tux’s internal development team for efficiency and impact. Large, full-width product imagery and a bold headline instantly convey the brand’s premium aesthetic. The layout is streamlined to make it easy for sales reps to input client requests from the catalog, or hand them the iPad to look through it themselves. No more messy spreadsheets that diminish the company’s professionalism – they provide a sophisticated brand experience at every touchpoint.
The full website was built utilizing the same process; designed by C&R with a thorough development handoff to the internal Tony Tux team. The design extends the Tony Tux brand experience with detailed product pages, and a clear, integrated menu. We combined immersive layouts with clearly structured information to make browsing effortless, and communicate the essence of the brand. The site reflects the same attention to detail and refinement seen in the brand’s physical packaging.
