TuMeke
AI-driven Ergonomics
About the Project
TuMeke is on a mission to eliminate workplace injuries with an AI-powered platform that equips safety professionals to assess, diagnose, and address ergonomic risks. By providing automated risk assessments, actionable insights, and measurable results, TuMeke helps reduce incidents, lower injury-related costs, and foster a strong culture of safety.
Their thoughtful approach to workplace safety deserved a visual identity to match. We evolved their existing brand—across their website, social media, and print collateral—into a cohesive system that highlights TuMeke’s approachable expertise and forward-thinking solutions.
services
- Animation
- Branding
- Digital Marketing Materials
- Iconography
- Print Collateral
- Social Media Assets
- UI UX
- Website Design & Development
TuMeke came to us with a very minimal set of brand elements. This included a single brand color, an entire font family, and elements from their initial website build. We leaned into this minimalism by expanding the color palette within a monochromatic theme and tailoring the font family to a few select weights.
The client wanted to run an ad that drew a connection between people working on-site and living their daily lives. We were inspired by that juxtaposition and worked with the TuMeke team to craft a script, storyboard visuals, and stitch things together into a short, but powerful advertisement.
TuMeke had insightful ebooks that were under-promoted and under-utilized. So when it came time to draft another eBook under the new brand, we took the opportunity to tease out social posts leading up to the eBook’s launch.
The way in which we spun out different social posts from the main eBook was eye-opening for the TuMeke team. It made drafting future collateral a more holistic exercise with a more thoughtful approach to all the outlets at TuMeke’s disposal.
