CPG Branding & Web Design for Product-Focused Brands
We’ve helped countless companies build unforgettable CPG branding, websites, and marketing that drive sales & growth.
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Our CPG Branding and Web Design Capabilities
Get a Custom QuoteBranding & Identity
Brand Strategy
Brand Visual ID
Logo Design
Brand Guidelines & Asset Library
Web Design & Development
UI/UX & Journey Mapping
Website Design & Design Systems
Full-Stack Development
SEO/CRO
Ongoing Support
Social Media Content
Multi Platform Campaigns
Photoshoot Production
Packaging Design
Stand Out on Shelves and Screens with CPG Branding
talk to usA CPG company will live or die by its brand. It is one of your main assets that drives sales, customer retention and an amazing buying experience. This is why successful companies invest in building a brand like no other in their space.
The best CPG companies work with Craft & Root to build high quality brands & websites that grab attention and help them stand out from the noise. We are your one-stop-shop for everything – digital, print, packaging, web design, ongoing content, etc – and we move fast so you can get a new digital presence up and running ASAP.
MicroKickboard
Services Provided
Branding & Identity, Website Design and Development, Ongoing Support
Having laid the groundwork for MicroKickboard’s renewed brand identity, we began working together on an ongoing basis, taking an analytical and strategic approach focused on best practices for conversion across platforms.
Barsys
Services Provided
Branding & Identity, Website Design and Development, Ongoing Support
+255.2%↑
Revenue Growth
CPG Brand Identities That Sell and Scale
Your revenue relies on you standing out. CPG branding is what we do best – we help you build a unique and product-focused brand that drives you towards your sales targets.
Custom Website Design & Development for CPG Brands
Your CPG brand’s digital presence is your sales machine. We are one of the few agencies that has years of experience helping CPG companies build unique and high performing websites.
Ongoing CPG Brand and Marketing Support for Growing Businesses
Step 1: Build a great brand. Step 2: Sustain it. We are your content creation machine, producing quality content that sets you apart from everyone else trying to win in your space.
Launch Your CPG Branding in Weeks – Not Months.
Book a callStep 01
Quickly onboard by filling out our branding questionnaire.
Step 02
Our award-winning team will craft a strategic Brand ID in collaboration with you.
Step 03
We’ll work as your in-house team to create brand assets; top and bottom of funnel.
CPG Branding and Design FAQs
What does a CPG branding agency do?
A CPG (consumer packaged goods) branding agency helps brands stand out on shelves and online by developing a clear brand strategy, visual identity, packaging design, and marketing campaigns that drive awareness, trial, and loyalty.
Why is branding important for CPG companies?
In crowded retail and e-commerce markets, branding is what makes consumers choose your product over competitors. A strong brand builds recognition, trust, and emotional connection—driving repeat purchases and long-term growth.
How is CPG branding different from other industries?
CPG branding must capture attention instantly—often from just a few seconds on a shelf or a product listing. It requires strategic packaging design, messaging that resonates, and consistency across in-store, digital, and experiential touchpoints.
Do you work with emerging brands or only established CPG companies?
We work with both. Whether you’re launching a new food, beverage, or lifestyle product, or rebranding an established line, we tailor our approach to your market stage and growth goals.
Can you design packaging for retail and e-commerce?
Yes. We design packaging that’s both eye-catching and functional—optimized for retail shelves, e-commerce product photography, and regulatory requirements.
How long does a CPG branding or packaging project take?
Most branding projects take between 2–4 weeks, depending on scope. We also offer expedited timelines for product launches, seasonal releases, and retailer submissions.
What deliverables are included in a CPG branding project?
This depends on the scope of your project. But typical deliverables can include: brand strategy, messaging, logo design, packaging design, art direction and product photography, marketing collateral, and digital asset templates.
Do you also handle digital marketing for CPG brands?
We’re focused on providing best in class design and assets for digital marketing campaigns—social media content, paid ads, email marketing, and website design—to help CPG brands grow in both retail and online channels. See our Services page for more information: https://craftandroot.com/brand-agency-services/
How much does CPG branding cost?
Costs vary based on your needs. We offer packages for startups looking to enter the market and comprehensive rebrand solutions for established brands. Contact us for a custom proposal.
Ready to start your project?