CPG Branding & Web Design for Product-Focused Brands

Helping CPG companies build unforgettable CPG brands that drive sales & growth.

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For context: Most branding and logo work ends up around $15K–$50K. Full brand identity + website projects average between $75K–$150K.

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We’re not the BS-filled agency you’ve dealt with before.  We’re fast, efficient, and straightforward.

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Our Services

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Branding & Identity

Brand Strategy

Brand Visual ID

Logo Design

Brand Guidelines & Asset Library

Web Design & Development

UI/UX & Journey Mapping

Website Design & Design Systems

Full-Stack Development

SEO/CRO

Ongoing Support

Top & Bottom of Funnel Sales & Marketing Assets

Multi Platform Campaigns

Case Studies & Whitepaper Design

Editable Pitch & Presentation Decks

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“They were very professional from start to finish. Each time we met, they had a game plan, they provided us with proper expectations, gave us a clear timeline and made us feel confident in our choice to proceed with them. On the design side their team is extremely talented and creative. They were very helpful in taking our business to the next level. We would highly recommend Craft & Root for any of your website development needs.”

Will Reynolds

Owner, Big Stick Willy’s

“You guys kill it.”

Jesse Denes

VP, Schaller & Weber

“I really appreciated their easy going culture since I am working on a startup timing and things change all the time or are delayed on our end and Craft & Root has been amazing and flexible.”

Jessica Samson

CEO, Every Cycle

“Thoroughly impressed by the C&R leadership and team’s thoughtful, responsive approach, fast delivery timelines, and excellent work products.“

John O’Neill

Co-Founder & Chief Scientific Officer, Sweet Chemistry, Xylyx Bio

Brand investment that delivers real returns.

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The numbers speak for themselves

We provide a full range of branding, creative, & design services
to businesses looking to grow, raise funds, go public, or enter new markets.

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Years of award-winning branding and design

$ 567890123450123456789001234567890 M

Enterprise brand value entrusted to our agency and experts

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Client brand & design transformations completed

No games. Just results.

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We’re clear, ethical and human.

We’re allergic to vague timelines.

We charge fair rates and show our work.

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MicroKickboard

Services Provided

Branding & Identity, Website Design and Development, Ongoing Support

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Having laid the groundwork for MicroKickboard’s renewed brand identity, we began working together on an ongoing basis, taking an analytical and strategic approach focused on best practices for conversion across platforms.