Hotel Website Design & Restaurant Branding That Converts

We help hotels and restaurants build standout brands and websites that drive bookings, grow revenue, and create unforgettable guest experiences.

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Make Your Restaurant or Hotel Brand Unforgettable — and Unmissable

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Our Hotel Website Design & Restaurant Branding Capabilities

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Branding & Identity

Brand Strategy

Brand Visual ID

Logo Design

Brand Guidelines & Asset Library

Web Design & Development

UI/UX & Journey Mapping

Website Design & Design Systems

Full-Stack Development

SEO/CRO

Ongoing Support

Social Media Content Templates

Multi Platform Campaigns

On-Site Collateral

Editable Sales Decks

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Building brands people travel for; A dedicated studio for hospitality.

Explore Moment & Matter

Moment & Matter is a dedicated hospitality studio from the founders of Craft & Root, created for hotels, resorts, restaurants, members' clubs, and destination brands seeking a deeply specialized creative partner.

Bringing together brand strategy, identity, digital experience, and guest-facing touchpoints, the studio builds hospitality brands that shape how a place is discovered, experienced, and remembered.

Immersed in our clients’ brands. Yet we remain fast, efficient, and straightforward.

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Users today go to a website and make a split second decision about booking a reservation based solely on their first impression of a brand. Hence, a hotel’s or restaurant’s revenue lives or dies by the quality of its brand.

Craft & Root is a hospitality branding agency that has helped countless hotels and restaurants build brands, social content, digital marketing, websites, and on-site materials that drive bookings, revenue and facilitate a modern customer experience, both online and in-person.

Scribners Hospitality Book Design by Craft and Root

“I have had the opportunity to work with Craft & Root on several design projects, including the launch of a handful of hospitality brands and websites. Craft & Root has a very thorough method to their design work. Each step in the process is fun, but even more enjoyable is seeing the success of the brand come to life after their work is complete.”

Elsie Florio

Vice President | Marketing
PM HOTEL GROUP

“I cannot recommend Craft and Root enough! I have worked with them for over a year on many projects, both digital and print and have been extremely happy with every result. They always provide excellent communication, quick turnaround times, and offer their advice to make sure you get the best outcome for your business needs. If you are looking to build an authentic brand experience, this is the team to help you do it!

Danielle Hunter

Marketing Director, EPHP

“Over the past 10 years I have exclusively gone to Craft & Root for all my design needs. Ariel & her team always understand our brands’ goals and create designs that far exceed my wildest dreams. Frena has developed an immediate following in NYC and is already receiving a great response for the branding we’ve put together.”

Stephen Vaknin

Owner, Frena Restaurant

Launch or Refresh Your Hotel or Restaurant Brand in Weeks — Not Months.

Book a call

Step 01

Quickly onboard by filling out our branding questionnaire.

Step 02

Our award-winning team will craft a strategic Brand ID in collaboration with you.

Step 03

We’ll work as your in-house team to create brand assets; top and bottom of funnel.

EPHP Jackson Hole

Services Provided

Branding & Identity, Website Design and Development, Ongoing Support

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“I have worked with Craft & Root for over a year on many projects, both digital and print and have been extremely happy with every result. They always provide excellent communication, quick turnaround times, and an abundance of creativity that brings your vision to life. In every meeting, they are professional and a pleasure to work with, offering their advice and direction to make sure you get the best possible product and outcome for your projects and business needs.”

Danielle Hunter

Marketing Director, EPHP

Frena

Services Provided

Branding & Identity, Website Design and Development

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“Frena has developed an immediate following in NYC and is already receiving a great response for the branding we’ve put together. I have gone exclusively to C&R over the past 10 years for all of my design needs, and will continue to in the future. It’s a no brainer.”

Stephen Vaknin

Owner, Frena

Brand Strategy & Visual Identity for Hotels, Restaurants, & Hospitality Brands

Standing out is your biggest asset. Build a high-quality and unique hospitality brand identity that drives cohesion and excitement around your properties, spaces and amenities.

Custom Web Design & Development for Hospitality Companies

Your website is your most important sales tool. Our years of experience in hospitality web design allow us to build web properties that focus on telling a story that drive bookings.

Ongoing Brand & Digital Marketing Support for Restaurants & Hotels

A hospitality branding engine to drive growth. From digital marketing to on-site experiences, we help you produce ongoing content and assets in days, not weeks.

Hospitality Branding and Design FAQs

What does a hospitality branding and design agency do?

A hospitality branding and design agency helps hotels, resorts, restaurants, and other hospitality businesses stand out by creating a clear brand identity, compelling guest experiences, and high-performing websites that drive bookings and loyalty.

Branding defines the guest experience before they arrive. A strong hospitality brand builds trust, sets expectations, and creates an emotional connection—turning first-time visitors into repeat guests and brand advocates.

Hospitality branding must communicate atmosphere, service quality, and unique experiences through visuals, messaging, and design. It’s about selling a feeling and a promise, not just a place to stay.

We work with all types of hospitality businesses—from boutique hotels and independent restaurants to multi-property brands—tailoring our approach to each client’s goals, audience, and market.

Yes. We design hospitality websites that are visually engaging, mobile-optimized, SEO-friendly, and built with seamless booking functionality to maximize reservations.

Most branding projects take between 2–4 weeks, depending on scope. Web design and development projects vary between 8-5 months, and sometimes more, depending on scope. We can also fast-track projects to meet seasonal launch dates or event deadlines.

Yes, we love to craft comprehensive styling that compliments your other brands. We create branding, menus, signage, and websites for restaurants, bars, and cafés that reflect their unique atmosphere and drive customer engagement.

Costs vary based on your needs. We offer packages for startups and comprehensive rebrands for established brands—tailored to your goals and budget. Contact us for a custom proposal.

Yes; we’re focused on providing best in class design and assets for digital marketing campaigns to help your brand grow. We also offer support for assembling and monitoring those campaigns within the appropriate social media or search ad platforms. See our Services page for more information: https://craftandroot.com/brand-agency-services/