Is 3D Animation the Future? A Q&A with Lucas Zanotto 

April 20, 2020 / Daniella Soloway / Design

If you know anything about 3D animation, then you’ve likely come across the work of Lucas Zanotto. Lucas is a truly multidisciplinary artist; he’s a talented designer, animator and director. From starting a company to winning awards (including the Apple Design Award and a Golden Lion in Cannes), he’s amassed a wide following of intrigued […]

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Feelings: Can We Have Them in The Workplace?

December 26, 2019 / Emily Nhaissi / Business

Originally Published on Forbes There seems to be a well-perpetuated myth that when you enter the office, you should leave your feelings at the door. Work is not a place where you can have emotions. Instead, it is a place where you are expected to be productive and efficient. Being emotional is seemingly contrary to […]

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Why Women Matter in Branding

March 7, 2019 / Daniella Soloway / Business, Branding, Marketing

It’s always a good time to talk about the importance of women. So, to celebrate International Women’s Day, we take a look at how women influence marketing and branding worldwide. You’ve heard it before, the #futureisfemale, and as such, the list of reasons why women should be a priority for all businesses is constantly growing. […]

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The Marriage of Design and Technology: How to Keep Up

February 13, 2019 / Daniella Soloway / Design, Branding

Science is an art and art is a science, so when it comes to design and technology, the two complement one another and propel each other forward. In particular, graphic design fundamentally merges the two – technology and art – and these fields come together to help build brands, communicate with customers, and offer strategic […]

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Before & After: CPEX Case Study

February 6, 2019 / Daniella Soloway / Design, Branding, Marketing

CPEX Real Estate is a highly specialized and dedicated real estate brokerage firm that focuses their business in the Northeastern United States. The firm came to Craft & Root with the vision to entirely rebrand their business and redesign their out-of-date website to establish their positioning in the market as being ahead of the curve. […]

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Why It’s Time For Women In Creative Industries To Move The Needle

January 23, 2019 / Emily Nhaissi / Business

Originally Published on Forbes I was recently initiated into an invitation-only club for founders of agencies that offer services to startups. The idea is to have one founder from each category (branding, marketing, SEO, etc.) meet monthly and share ideas, insights and general knowledge that would help us all grow together. Excited, I walked into […]

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Why Branding is Essential to Marketing

January 8, 2019 / Daniella Soloway / Business, Branding, Marketing

What’s the difference between branding and marketing? While the two go hand in hand and work together to create a memorable and successful business, there are nuances between them that are worth noting. Branding is like the foundation of a house, and marketing is the real estate agent – the branding has to be in […]

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2019 Design Trends

December 20, 2018 / Daniella Soloway / Design, Branding

Design is predictive, design is adaptive, and design is transformative. With each passing year, change across industries occurs and forecasters take a look at the way tides are turning to predict what will come next. As we enter into 2019, we’ve researched and compiled a list of some of the most expected trends in graphic […]

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What Your Business Can Learn From Beauty Brands

November 26, 2018 / Daniella Soloway / Business, Branding, Marketing

For any business looking to last and connect emotionally with their consumers, the beauty industry is a great place to look for inspiration. According to Inkwood Research, the global beauty market is predicted to grow from $432.7 billion in 2016 to $750 billion by 2024. With so many new beauty brands emerging and making a […]

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Does the Design Industry Lack Diversity?

October 29, 2018 / Daniella Soloway / Business, Design

As an industry that works to both create for society and listen to its audience for feedback, designers should represent the diversity of our world. However, according to the Design Census 2017, 60.4% of the 13,000 people surveyed within the design industry are White/ Caucasian. The next largest demographic is Asian, coming in at a […]

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Using Social Media For Recruitment And Retention

October 16, 2018 / Emily Nhaissi / Business

Originally Published on Forbes As a small team, any employee’s resignation can feel like a huge blow. Each person’s work and presence is crucial to the overall culture and functioning of the company. A small-business owner’s goal is to make sure that whatever internal turmoil occurs, the product and clients remain unaffected. Slipping into panic […]

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The Traits of Good Leaders

October 9, 2018 / Daniella Soloway / Business

On average, Americans spend 34.5 hours a week working. If you’re not your own boss, chances are, you have one, which means that your boss has a lot of power in affecting your feelings about your job. A lot of people don’t leave companies, they leave bosses. Well, they leave for many reasons that management […]

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Designer Spotlight: A Q&A With Steph Novak

September 20, 2018 / Daniella Soloway / Design

We ran our first #CraftandRootContest and designers from all over the world answered our call! We are excited to present the winning selection from Steph Novak.  Her inspiring business card design sparked curiosity to get to know her better, so we caught up and went behind the scenes with this Designer Spotlight Q&A. Enjoy! Q. […]

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Female Entrepreneurship: A Q&A With Our Co-Founder

September 13, 2018 / Daniella Soloway / Business

Did you know that in the past year, more women started businesses than men? Of the 20,000 companies that SCORE surveyed, 47% of them were founded by women compared to the 44% started by men. We took the time to interview one of our co-founders (and head of Business Development) Emily Nhaissi to find out […]

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Rebranding: Do’s and Dont’s

September 12, 2018 / Daniella Soloway / Business, Branding, Marketing

As time progresses and trends shift, businesses need to adapt to changing environments. On average, corporate businesses rebrand themselves every seven to ten years, and there are a variety of factors which may spur the decision. Let’s take a look at some of the most common reasons that companies may choose to rebrand: New product […]

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How Graphic Design Helps Us Design Our Lives

September 4, 2018 / Daniella Soloway / Business, Design, Lifestyle

Do you believe you can design your life in a similar fashion to how you would go about designing a logo? Well, maybe it’s not the exact same thing, but in terms of process and mindset, we’ve grown to apply a lot of design thinking towards our lives. When you apply your skills and training […]

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You Could Win: Enter Our Design Contest

August 13, 2018 / Daniella Soloway / Design

Update: DEADLINE EXTENDED –  Contest Closes September 5, 2018. Are you ready to put your design skills to the test? Because we’re ready to see what you’ve got! The Craft & Root Cards Contest (#CraftandRootContest) is now open, and it’s easy to enter. Winners announced on Monday, September 10. The Challenge Showcase your skills by designing […]

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How To Drive Big Results with a Lean Team

August 7, 2018 / Daniella Soloway / Business

Workplaces, like people, come in all shapes and sizes, and quality seems to trump quantity every time. When starting a business, you obviously want to keep overhead costs as low as possible, but how do you grow and expand your clientele with only a few employees? It’s a lot like the “what came first: chicken […]

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Virtual Reality’s Implications for Designers

July 24, 2018 / Daniella Soloway / Design, Lifestyle

“As the Internet of things advances, the very notion of a clear dividing line between reality and virtual reality becomes blurred, sometimes in creative ways.” – Geoff Mulgan Virtual reality is changing the way humans interact with one another, products, websites, and physical spaces. These days, the industry is growing so rapidly that by 2020, […]

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A Look at 2018’s Design Trends

July 17, 2018 / Daniella Soloway / Design, Marketing

We are more than mid-way through 2018…crazy how time flies! Before we make it to next year with new design trends, we wanted to take stock of current trends and how they shape our everyday lives, especially as we work with brands from every industry and thrive off of helping them make an impact. Products […]

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Hospitality Web Trends in 2018

July 12, 2018 / Daniella Soloway / Business, Design, Marketing

With digital travel sales expected to hit more than $200 billion this year, your hotel’s website needs to stand out from the competition. And for those of you who may be thinking, “But most people book hotels through online travel agencies (OTAs) like and the like,” think again. According to SiteMinder’s Global Hotel Business […]

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Design in an Era of Globalization

July 10, 2018 / Daniella Soloway / Business, Design, Branding

Over half of the world’s population has internet access. In 2017, more than 200 million people got their first mobile phones, and with the rapid growth and accessibility to digital communication, user design and experience must take cultural differences into consideration in order to serve global communities. As a creative studio operating in both Tel […]

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Copywriters & Designers: Who Leads?

June 18, 2018 / Daniella Soloway / Business, Design, Marketing

Marketing and branding exist at the intersection of graphic design and copywriting. While the relationship between a graphic designer and a copywriter isn’t always perfect, their marriage can be conducive and even thrive with proper communication and collaboration. It truly thrives on the understanding that everyone has something to offer. Each person brings a skill […]

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