News by Category: Business

Feelings: Can We Have Them in The Workplace?

December 26, 2019 / Emily Nhaissi / Business

Originally Published on Forbes There seems to be a well-perpetuated myth that when you enter the office, you should leave your feelings at the door. Work is not a place where you can have emotions. Instead, it is a place where you are expected to be productive and efficient. Being emotional is seemingly contrary to […]

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Why Women Matter in Branding

March 7, 2019 / Daniella Soloway / Business, Branding, Marketing

It’s always a good time to talk about the importance of women. So, to celebrate International Women’s Day, we take a look at how women influence marketing and branding worldwide. You’ve heard it before, the #futureisfemale, and as such, the list of reasons why women should be a priority for all businesses is constantly growing. […]

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Why It’s Time For Women In Creative Industries To Move The Needle

January 23, 2019 / Emily Nhaissi / Business

Originally Published on Forbes I was recently initiated into an invitation-only club for founders of agencies that offer services to startups. The idea is to have one founder from each category (branding, marketing, SEO, etc.) meet monthly and share ideas, insights and general knowledge that would help us all grow together. Excited, I walked into […]

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Why Branding is Essential to Marketing

January 8, 2019 / Daniella Soloway / Business, Branding, Marketing

What’s the difference between branding and marketing? While the two go hand in hand and work together to create a memorable and successful business, there are nuances between them that are worth noting. Branding is like the foundation of a house, and marketing is the real estate agent – the branding has to be in […]

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What Your Business Can Learn From Beauty Brands

November 26, 2018 / Daniella Soloway / Business, Branding, Marketing

For any business looking to last and connect emotionally with their consumers, the beauty industry is a great place to look for inspiration. According to Inkwood Research, the global beauty market is predicted to grow from $432.7 billion in 2016 to $750 billion by 2024. With so many new beauty brands emerging and making a […]

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Does the Design Industry Lack Diversity?

October 29, 2018 / Daniella Soloway / Business, Design

As an industry that works to both create for society and listen to its audience for feedback, designers should represent the diversity of our world. However, according to the Design Census 2017, 60.4% of the 13,000 people surveyed within the design industry are White/ Caucasian. The next largest demographic is Asian, coming in at a […]

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Using Social Media For Recruitment And Retention

October 16, 2018 / Emily Nhaissi / Business

Originally Published on Forbes As a small team, any employee’s resignation can feel like a huge blow. Each person’s work and presence is crucial to the overall culture and functioning of the company. A small-business owner’s goal is to make sure that whatever internal turmoil occurs, the product and clients remain unaffected. Slipping into panic […]

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The Traits of Good Leaders

October 9, 2018 / Daniella Soloway / Business

On average, Americans spend 34.5 hours a week working. If you’re not your own boss, chances are, you have one, which means that your boss has a lot of power in affecting your feelings about your job. A lot of people don’t leave companies, they leave bosses. Well, they leave for many reasons that management […]

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Female Entrepreneurship: A Q&A With Our Co-Founder

September 13, 2018 / Daniella Soloway / Business

Did you know that in the past year, more women started businesses than men? Of the 20,000 companies that SCORE surveyed, 47% of them were founded by women compared to the 44% started by men. We took the time to interview one of our co-founders (and head of Business Development) Emily Nhaissi to find out […]

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Rebranding: Do’s and Dont’s

September 12, 2018 / Daniella Soloway / Business, Branding, Marketing

As time progresses and trends shift, businesses need to adapt to changing environments. On average, corporate businesses rebrand themselves every seven to ten years, and there are a variety of factors which may spur the decision. Let’s take a look at some of the most common reasons that companies may choose to rebrand: New product […]

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How Graphic Design Helps Us Design Our Lives

September 4, 2018 / Daniella Soloway / Business, Design, Lifestyle

Do you believe you can design your life in a similar fashion to how you would go about designing a logo? Well, maybe it’s not the exact same thing, but in terms of process and mindset, we’ve grown to apply a lot of design thinking towards our lives. When you apply your skills and training […]

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How To Drive Big Results with a Lean Team

August 7, 2018 / Daniella Soloway / Business

Workplaces, like people, come in all shapes and sizes, and quality seems to trump quantity every time. When starting a business, you obviously want to keep overhead costs as low as possible, but how do you grow and expand your clientele with only a few employees? It’s a lot like the “what came first: chicken […]

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Hospitality Web Trends in 2018

July 12, 2018 / Daniella Soloway / Business, Design, Marketing

With digital travel sales expected to hit more than $200 billion this year, your hotel’s website needs to stand out from the competition. And for those of you who may be thinking, “But most people book hotels through online travel agencies (OTAs) like booking.com and the like,” think again. According to SiteMinder’s Global Hotel Business […]

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Design in an Era of Globalization

July 10, 2018 / Daniella Soloway / Business, Design, Branding

Over half of the world’s population has internet access. In 2017, more than 200 million people got their first mobile phones, and with the rapid growth and accessibility to digital communication, user design and experience must take cultural differences into consideration in order to serve global communities. As a creative studio operating in both Tel […]

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Copywriters & Designers: Who Leads?

June 18, 2018 / Daniella Soloway / Business, Design, Marketing

Marketing and branding exist at the intersection of graphic design and copywriting. While the relationship between a graphic designer and a copywriter isn’t always perfect, their marriage can be conducive and even thrive with proper communication and collaboration. It truly thrives on the understanding that everyone has something to offer. Each person brings a skill […]

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How Video Calling Enables International Entrepreneurship

May 14, 2018 / Emily Nhaissi / Business, Design

Growing up, visiting my friends and family in Israel came with an overwhelming electricity of seeing each other for the first time in a long time. We would kiss and hug one another, then hold each other at arm’s length, reacquaint ourselves with each other’s faces, discovering new freckles and wrinkles, filling in the blanks […]

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Debunking the Myth That to Be Successful, You Must Be Mean

May 14, 2018 / Emily Nhaissi / Business

On a recent Tuesday, I opened my computer to find a message from a friend, Katherine, who I hadn’t spoken to in a while. The message read: “Hey Emily!! How are you?! It’s been forever! I have a question for you if you feel comfortable sharing, I am looking to start my own design business […]

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