News by Category: Design

Is 3D Animation the Future? A Q&A with Lucas Zanotto 

April 20, 2020 / Daniella Soloway / Design

If you know anything about 3D animation, then you’ve likely come across the work of Lucas Zanotto. Lucas is a truly multidisciplinary artist; he’s a talented designer, animator and director. From starting a company to winning awards (including the Apple Design Award and a Golden Lion in Cannes), he’s amassed a wide following of intrigued […]

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The Marriage of Design and Technology: How to Keep Up

February 13, 2019 / Daniella Soloway / Design, Branding

Science is an art and art is a science, so when it comes to design and technology, the two complement one another and propel each other forward. In particular, graphic design fundamentally merges the two – technology and art – and these fields come together to help build brands, communicate with customers, and offer strategic […]

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Before & After: CPEX Case Study

February 6, 2019 / Daniella Soloway / Design, Branding, Marketing

CPEX Real Estate is a highly specialized and dedicated real estate brokerage firm that focuses their business in the Northeastern United States. The firm came to Craft & Root with the vision to entirely rebrand their business and redesign their out-of-date website to establish their positioning in the market as being ahead of the curve. […]

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2019 Design Trends

December 20, 2018 / Daniella Soloway / Design, Branding

Design is predictive, design is adaptive, and design is transformative. With each passing year, change across industries occurs and forecasters take a look at the way tides are turning to predict what will come next. As we enter into 2019, we’ve researched and compiled a list of some of the most expected trends in graphic […]

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Does the Design Industry Lack Diversity?

October 29, 2018 / Daniella Soloway / Business, Design

As an industry that works to both create for society and listen to its audience for feedback, designers should represent the diversity of our world. However, according to the Design Census 2017, 60.4% of the 13,000 people surveyed within the design industry are White/ Caucasian. The next largest demographic is Asian, coming in at a […]

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Designer Spotlight: A Q&A With Steph Novak

September 20, 2018 / Daniella Soloway / Design

We ran our first #CraftandRootContest and designers from all over the world answered our call! We are excited to present the winning selection from Steph Novak.  Her inspiring business card design sparked curiosity to get to know her better, so we caught up and went behind the scenes with this Designer Spotlight Q&A. Enjoy! Q. […]

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How Graphic Design Helps Us Design Our Lives

September 4, 2018 / Daniella Soloway / Business, Design, Lifestyle

Do you believe you can design your life in a similar fashion to how you would go about designing a logo? Well, maybe it’s not the exact same thing, but in terms of process and mindset, we’ve grown to apply a lot of design thinking towards our lives. When you apply your skills and training […]

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You Could Win: Enter Our Design Contest

August 13, 2018 / Daniella Soloway / Design

Update: DEADLINE EXTENDED –  Contest Closes September 5, 2018. Are you ready to put your design skills to the test? Because we’re ready to see what you’ve got! The Craft & Root Cards Contest (#CraftandRootContest) is now open, and it’s easy to enter. Winners announced on Monday, September 10. The Challenge Showcase your skills by designing […]

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Virtual Reality’s Implications for Designers

July 24, 2018 / Daniella Soloway / Design, Lifestyle

“As the Internet of things advances, the very notion of a clear dividing line between reality and virtual reality becomes blurred, sometimes in creative ways.” – Geoff Mulgan Virtual reality is changing the way humans interact with one another, products, websites, and physical spaces. These days, the industry is growing so rapidly that by 2020, […]

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A Look at 2018’s Design Trends

July 17, 2018 / Daniella Soloway / Design, Marketing

We are more than mid-way through 2018…crazy how time flies! Before we make it to next year with new design trends, we wanted to take stock of current trends and how they shape our everyday lives, especially as we work with brands from every industry and thrive off of helping them make an impact. Products […]

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Hospitality Web Trends in 2018

July 12, 2018 / Daniella Soloway / Business, Design, Marketing

With digital travel sales expected to hit more than $200 billion this year, your hotel’s website needs to stand out from the competition. And for those of you who may be thinking, “But most people book hotels through online travel agencies (OTAs) like and the like,” think again. According to SiteMinder’s Global Hotel Business […]

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Design in an Era of Globalization

July 10, 2018 / Daniella Soloway / Business, Design, Branding

Over half of the world’s population has internet access. In 2017, more than 200 million people got their first mobile phones, and with the rapid growth and accessibility to digital communication, user design and experience must take cultural differences into consideration in order to serve global communities. As a creative studio operating in both Tel […]

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Copywriters & Designers: Who Leads?

June 18, 2018 / Daniella Soloway / Business, Design, Marketing

Marketing and branding exist at the intersection of graphic design and copywriting. While the relationship between a graphic designer and a copywriter isn’t always perfect, their marriage can be conducive and even thrive with proper communication and collaboration. It truly thrives on the understanding that everyone has something to offer. Each person brings a skill […]

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To Animate or Not? That is the Question

May 22, 2018 / Daniella Soloway / Design, Branding

We like to move it, move it, but when do you know how much movement (aka animation) is too much for your brand’s website? The use of animation to enhance user experience is a clever tactic to employ, but functional design implies that it should be exactly that – functional. By ensuring your animation is […]

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How Video Calling Enables International Entrepreneurship

May 14, 2018 / Emily Nhaissi / Business, Design

Growing up, visiting my friends and family in Israel came with an overwhelming electricity of seeing each other for the first time in a long time. We would kiss and hug one another, then hold each other at arm’s length, reacquaint ourselves with each other’s faces, discovering new freckles and wrinkles, filling in the blanks […]

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