News by Category: Branding

Why Women Matter in Branding

March 7, 2019 / Daniella Soloway / Business, Branding, Marketing

It’s always a good time to talk about the importance of women. So, to celebrate International Women’s Day, we take a look at how women influence marketing and branding worldwide. You’ve heard it before, the #futureisfemale, and as such, the list of reasons why women should be a priority for all businesses is constantly growing. […]

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The Marriage of Design and Technology: How to Keep Up

February 13, 2019 / Daniella Soloway / Design, Branding

Science is an art and art is a science, so when it comes to design and technology, the two complement one another and propel each other forward. In particular, graphic design fundamentally merges the two – technology and art – and these fields come together to help build brands, communicate with customers, and offer strategic […]

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Before & After: CPEX Case Study

February 6, 2019 / Daniella Soloway / Design, Branding, Marketing

CPEX Real Estate is a highly specialized and dedicated real estate brokerage firm that focuses their business in the Northeastern United States. The firm came to Craft & Root with the vision to entirely rebrand their business and redesign their out-of-date website to establish their positioning in the market as being ahead of the curve. […]

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Why Branding is Essential to Marketing

January 8, 2019 / Daniella Soloway / Business, Branding, Marketing

What’s the difference between branding and marketing? While the two go hand in hand and work together to create a memorable and successful business, there are nuances between them that are worth noting. Branding is like the foundation of a house, and marketing is the real estate agent – the branding has to be in […]

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2019 Design Trends

December 20, 2018 / Daniella Soloway / Design, Branding

Design is predictive, design is adaptive, and design is transformative. With each passing year, change across industries occurs and forecasters take a look at the way tides are turning to predict what will come next. As we enter into 2019, we’ve researched and compiled a list of some of the most expected trends in graphic […]

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What Your Business Can Learn From Beauty Brands

November 26, 2018 / Daniella Soloway / Business, Branding, Marketing

For any business looking to last and connect emotionally with their consumers, the beauty industry is a great place to look for inspiration. According to Inkwood Research, the global beauty market is predicted to grow from $432.7 billion in 2016 to $750 billion by 2024. With so many new beauty brands emerging and making a […]

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Rebranding: Do’s and Dont’s

September 12, 2018 / Daniella Soloway / Business, Branding, Marketing

As time progresses and trends shift, businesses need to adapt to changing environments. On average, corporate businesses rebrand themselves every seven to ten years, and there are a variety of factors which may spur the decision. Let’s take a look at some of the most common reasons that companies may choose to rebrand: New product […]

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Design in an Era of Globalization

July 10, 2018 / Daniella Soloway / Business, Design, Branding

Over half of the world’s population has internet access. In 2017, more than 200 million people got their first mobile phones, and with the rapid growth and accessibility to digital communication, user design and experience must take cultural differences into consideration in order to serve global communities. As a creative studio operating in both Tel […]

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Social Media and Society: To Build and To Brand

May 28, 2018 / Daniella Soloway / Branding, Marketing

It seems as though we’ve reached a point in society where social media defines the new normal. Whereas once human interactions and experiences drove social media posts, we’re now at a time where social media has become the sole purpose in defining why spaces and places may even exist in the first place. The medium […]

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To Animate or Not? That is the Question

May 22, 2018 / Daniella Soloway / Design, Branding

We like to move it, move it, but when do you know how much movement (aka animation) is too much for your brand’s website? The use of animation to enhance user experience is a clever tactic to employ, but functional design implies that it should be exactly that – functional. By ensuring your animation is […]

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