Custom Branding & Web Design for SaaS & Tech Companies

We help market leaders build market leading brands.

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    For context: Most branding and logo work ends up around $15K–$50K. Full brand identity + website projects average between $75K–$150K.

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    We’re not the BS-filled agency you’ve dealt with before. 
We’re fast, efficient, and straightforward.

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    Our Services

    See All Services

    Branding & Identity

    Brand Strategy

    Brand Visual ID

    Logo Design

    Brand Guidelines & Asset Library

    Web Design & Development

    UI/UX & Journey Mapping

    Website Design & Design Systems

    Full-Stack Development

    SEO/CRO

    Ongoing Support

    Top & Bottom of Funnel Sales & Marketing Assets

    Multi Platform Campaigns

    Case Studies & Whitepaper Design

    Editable Pitch & Presentation Decks

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    “Being at a startup, working with C&R feels like having an extension of our team. From concept to execution, they helped us design and build a beautiful website that elevates our brand and sets the tone for our next chapter.”

    Jacob Mieso

    Senior Product Marketing Manager, Guidewheel

    “Whether it’s a website or sales collateral, data visualizations or a sales report, the impact is transformative. They are a true creative partner, extremely professional, and work at a pace and with the rhythms to match the demands of an aggressively growing business.”

    Christina Yu

    VP of Marketing, Mursion

    “My experience working with C&R has been one of the easiest, most communicative, and effortless in my career.”

    Courtney Montgomery

    Head of Marketing, INTURN

    “C&R is an invaluable partner to our team. We’re able to bring them loosely defined complex processes and they systematically formalize it into something both useful and beautiful.”

    Luke Hoersten

    CEO, Bitnomial

    “Craft & Root add real value and pushed us in numerous ways this year. They allowed us to move forward autonomously, while still doing great things with the agency’s support! There will never be a year quite like this one; it has been – and continues to be such an immense pleasure to work with them.”

    Cheryl Sansonetti

    Director of Marketing, NCX

    “From the moment we connected with Craft & Root, we knew they had exactly what we needed at Rewind, and even more than we dreamed of. The entire team stood out with their kindness, professionalism, and genuine commitment to understanding our needs and values.”

    Noa Olenik

    Co-Founder, Rewind

    “Your work has been incredible and we really feel your design, dedication to detail and skill in showcasing our vision has helped open a lot of doors for us. Some of the best money we have ever spent as a company.”

    Sanjeev Bhatia

    Founder and CEO, Joint Innovation Preservations

    Results

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    Funding After Rebrand
    and Website Launch

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    Enrollment on Platform After
    Rebrand and Website Launch

    NCX

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    Increase in Engagement
    on Organic Social

    GPX

    Brand investment that delivers real returns.

    Book a call

    No games. Just results.

    Get a Custom Quote

    We’re clear, ethical and human.

    We’re allergic to vague timelines.

    We charge fair rates and show our work.

    Get a Custom Quote

    GPX Intelligence

    Services Provided

    Branding & Identity, Website Design and Development, Ongoing Support

    View Case Study View Case Study

    “Craft & Root is a huge breath of fresh air – really straightforward to work with, everything gets done on schedule, and it’s as though they’re taking the ideas straight out of my brain…but, make them even better than I imagined.”

    Kim Dazey

    Head of Marketing, GPX Intelligence

    NCX, Data-driven Forest Carbon Exchange

    Services Provided

    Branding & Identity, Website Design and Development, Ongoing Support

    View Case Study View Case Study

    “Series B announcement today. Thank you Craft & Root for being a valuable part of getting us here!”

    Josh Surridge

    Head of Digital Marketing, NCX

    SaaS and Tech Brand Design FAQs

    What does a SaaS branding and design agency do?

    A SaaS branding and design agency helps software and technology companies stand out in competitive markets by developing a clear brand strategy, visual identity, and customer experience. This includes messaging, brand guidelines, UI/UX design, and marketing assets tailored to drive adoption and retention.

    In crowded tech markets, features alone rarely differentiate your product. Strong branding builds trust, communicates value quickly, and positions your SaaS or tech company as the clear choice. It’s what turns trial users into loyal customers.

    SaaS branding must communicate complex, technical solutions in a way that’s simple and emotionally engaging. It needs to connect with decision-makers, demonstrate ROI, and adapt across digital touchpoints—from websites to in-app experiences.

    We work with both. Whether you’re launching your first product or rebranding an established platform, we tailor our process to your stage, goals, and growth strategy.

    Yes. Our team specializes in product design for SaaS platforms—ensuring the UI/UX aligns with your brand, improves usability, and helps drive adoption.

    Most branding projects take between 2–8 weeks, depending on scope. If your launch date is approaching, we offer accelerated timelines without sacrificing quality.

    This depends on the scope of your project. But, deliverables could include: brand strategy, messaging framework, logo design, color palette, typography, UI/UX elements, and more. Those deliverables ensure other deliverables—like templates for web, sales, and marketing assets—communicate consistently to build trust in your brand.

    Costs vary based on scope, timeline, and deliverables. We offer packages for startups as well as enterprise-scale rebrands. Contact us for a tailored proposal.

    Ready to start your project?

    • New York City

    • Tel Aviv

    talk to us

      For context: Most branding and logo work ends up around $15K–$50K. Full brand identity + website projects average between $75K–$150K.

      By submitting this form, you agree to our Privacy Policy.