Every company needs an identity. As a digital and branding agency, we’re here to help you build one.
Our Branding Exercise
At Craft & Root Branding Agency, we tackle the big questions and help you navigate the ins and outs of taking your company to the next level. It’s time to take control of how people see your company — literally. You want to build a brand that elicits positive, emotional connections, and turns customers into lifelong fans. The first step to building brand loyalty is nailing your brand identity through strategic creative – that’s where we come in. Branding marries art and strategy by combining deep research with brand positioning, creative finesse and smart messaging. The building blocks of your brand (logos, illustrations, fonts, colors, and more) are what customers identify with – so why not make them memorable? Just remember, branding doesn’t stop there.
An Ongoing Partnership
The role of a branding agency doesn’t end after the design and tone of voice are defined. Well-maintained branding ensures you get the highest return on investment for your marketing efforts. The market is always evolving; and so are your customers. An ongoing partnership with our branding agency means optimizing your branding based on market data and producing consistent assets for your brand. Maintain a powerful image and energy that your customer can recognize, no matter what.
We have the personal approach of a branding agency and the capacity of a digital company.
Our Branding Agency Expertise
What do you represent? Why does your company or product exist? What is your target audience looking for? What is your competition doing? Our branding agency will walk through these questions to find your unique value proposition and more. Get ready to build a brand that people won’t forget.
What is branding and what does it include?
Branding encompasses a number of visual building blocks that are necessary in order to create any client facing materials. These building blocks need to be defined using strategy; and used consistently, across the board in order to maintain your unique look and feel. Our branding consultants are committed to helping clients.
If I already have a logo, why do I need a branding agency?
A logo doesn’t embody everything that you need in order to create a personality for your company. You need a color palette , fonts, images, any sort of graphic elements like icons, infographics, illustrations, and even your tone of voice. A logo can be a good jumping off point for what the personality of your company is, but it is only the beginning of the journey.
Why is branding important?
Without defined branding, nothing you put out into the universe will look consistent. It is important to create a specific vibe and point of view that your customers can.
How long does it take to complete a branding exercise?
This is a collaborative process between branding agency and you. The pace of the exercise depends largely on client availability, responsiveness, and making sure that all decision makers are present in key meetings. In our past experience, this timeline can vary between 3 weeks and 1.5 months.