As a full service branding studio and digital agency, our creative umbrella includes a photography studio in order to maximize your branding potential.
Ever heard that images speak louder than words?
At Craft & Root, we believe in the full branding experience, which includes art direction and, in many cases, photography. We are committed to walking you through the entire photography process—from casting models, hand-picking stylists and photographers, choosing the appropriate photography studio, to retouching and post-production, we have you covered on all things photography.
We’re a hand-crafted branding studio with the capacity and excellence of a mobile photography studio.
Photography for Hospitality Branding
Our Mobile Photography Studio Expertise
Photography is an integral part of the branding process and where all of the creative comes together under one roof. We address photography in the early stages of moodboarding and develop these ideas further as we dive into granular creative direction and photoshoot production.
When should I do a photoshoot?
Photography is a very important element within branding. It communicates a specific style and point of view that reaches your audience in one of the most impactful ways. It needs to be strategized around, and needs to adhere to a certain style that will bolster your brand’s messaging. Photography is always a part of an overall brand strategy, so it is best to do a shoot once that strategy is defined.
If I’m building a website with you, do I need to provide you with photos in order to begin?
In many cases, we use placeholder imagery on deliverables, like your website, so we can create a detailed shot list. Knowing what images we need in terms of their content, but also physical dimensions can facilitate the creation of the highest quality end result.
Can I use my current photography company for my next photoshoot?
Yes! However, it is extremely important for us to be in the loop on your photoshoots in order to ensure that the branding and imagery are reinforcing one another, and not competing.
What kind of photography services do you provide?
Our photography agency team works together on all aspects of your branding. Every company has different photographic needs, from head shots, to product shots, to model shots, and food, we do it all from pre to post production. However, before we dive in, we do extensive mood boarding in order to ensure that we are on the same page about our photoshoot’s goals. Styling, casting, lighting, composition and more are taken into account.