Casa Madrona

Spa and Wellness

About the Project

  • Branding
  • Art Direction
  • Hotel Collateral

Perfectly located in the Bay Area, Casa Madrona is the getaway that accommodates both city trips and adventures in nature. The hotel needed a branding facelift for their wellness features, as well as their spa. We created marketing materials and informative collateral across different divisions to satisfy their needs.

To emphasize the laid-back and forward-thinking technology of the hotel's wellness and sleep aiding features, we implemented a night sky gradient throughout the collateral. For the spa, we drew inspiration from the salt-lined furniture to evoke the natural and calming feelings associated with self-care.