Shabbat Project

A Global Grassroots Movement

About the Project

  • Branding
  • Art Direction
  • Illustration
  • Animation
  • Print
  • Social Media Assets

Centered around the magic that togetherness brings, The Shabbat Project needed a revamp to match the energy of their growing grassroots movement. Our team worked closely with The Shabbat Project to establish a brand that felt both approachable and engaging. Through the usage of vivid colors and bold fonts paired with intricate illustrations, we were able to deliver more value to The Shabbat Project’s members and partners alike. The new branding and messaging were rolled out across their web presence, print material, social media channels, as well as community-driven marketing collateral.

“Working with Craft & Root has been a pleasure from the beginning. Their professionalism, creative ideas, execution, communication and commitment to our brand has followed through at every step of our journey with them. And they have been so good at listening to our vision and hearing our feedback while coming with their professional opinions.”